Director, Strategic Corporate Partnerships

As the Director of Strategic Corporate Partnerships, you’ll play a crucial role in shaping HelloFresh’s growth across all four brands - HelloFresh, GreenChef, Factor75 and EveryPlate - by developing and leading Corporate Partnerships, Strategic Joint Ventures, and Creator/Affiliate Marketing. This unique role demands an experienced, entrepreneurial, resourceful and data-driven leader to build scalable marketing partnerships that expand HelloFresh’s reach, engage new customer segments, and drive revenue growth. The ideal candidate has a deep understanding of B2C marketing, barter-model partnership development, and growth strategy - with a passion for fostering innovative collaborations that propels brands forward.

You will...

Corporate Partnerships & Strategic Joint Ventures

• Develop and execute a long-term strategy to identify, build, and manage high-impact corporate partnerships that align with HelloFresh’s brand and growth objectives.
• Identify and establish joint venture opportunities that create new customer acquisition channels and drive HelloFresh’s expansion into complementary markets.
• Build and nurture strategic relationships with top brands across relevant industries, identifying areas for mutual value creation and synergy. 
• Oversee partnership contract negotiations, managing all aspects of deal structuring, from concept to execution, to maximize value for HelloFresh.

Strategy & Growth

• Partner with Growth and Marketing teams to build scalable strategies for partnership-led customer acquisition and retention.
• Utilize data-driven insights to shape and refine strategies, identifying key performance indicators (KPIs) and success metrics for partnerships and affiliate programs.
• Develop and implement creative campaigns that leverage HelloFresh’s unique value proposition and resonate with new and existing audiences.

Team Leadership

• Coach, develop, manage and lead a team
• Develop and hire against a staffing plan to achieve key growth targets for 2025

This position is highly performance marketing anchored, with success rooted firmly in customer acquisition vs. brand awareness. Familiarity influencing, running and scaling campaigns measured with growth marketing metrics - CPM, CAC, CPA, CTR, CLV etc. - is critical.

You are...

• A growth marketing strategist who can derive insights, recommendations and action plans from qualitative market trends, consumer feedback, and large data sets. 
• Someone with outstanding organizational skills, project management skills, and a keen ability to multitask and prioritize. 
• Autonomous, able to prospect and identify new potential brand partners and pitch effectively the value of partnering with HFG
• A strong negotiator able to secure deals with strong cross-brand benefits for customers 
• A collaborative partner with a can-do, positive attitude that is solution-focused.
• A strong communicator able to build strong relationships with partner C-suite

You have...

• Bachelor’s degree in Marketing, Business, or a related field (MBA preferred).
• 8+ years of experience in B2C marketing, partnerships, or growth consulting.
• Proven track record of developing and executing successful corporate partnerships and/or joint ventures in a B2C environment.
• Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV) - experience with eCommerce subscription models and metrics a plus.
• Fluency in business modeling (Microsoft Excel), business writing (Microsoft Word), and idea presentation (Microsoft Powerpoint)
• Exceptional strategic thinker with the ability to identify and pursue growth opportunities that align with HelloFresh’s business objectives.
• Excellent communication and negotiation skills with the ability to influence internal and external stakeholders at all levels.
• Highly creative, data-driven mindset with a knack for translating insights into impactful campaigns.
• At least 3 years of team management and inspiring leadership experience.

You’ll get…

Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
Family Benefits - A parental leave top-up program for expectant parents.
Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Working Conditions
It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.