Manager, CRM

HelloFresh is looking for a Manager to join our Reactivations CRM team to help us deliver great customer experiences across our multiple marketing channels. As a member of our Reactivations team, you will be responsible for developing and optimizing customer reactivations via our marketing channels to improve the customer experience with HelloFresh and Chefs Plate. Candidates must have a passion for lifecycle marketing and be able to independently solve marketing problems and obstacles, develop multiple cross-functional relationships, and adapt to the needs of the business and exceed set goals. Attention to detail, quality of work and agility are all integral to success.

You will …

• Oversee the creation, management and optimization of communications for our reactivation audience, developing strategies that engage users in the channels they most leverage.
• Drive testing to gain channel-level & customer-level insights to improve program efficiency through better customer engagement (and allocation of marketing spend, where applicable). 
• Lead development of the strategy -- but also the hands-on creation -- of new cross-channel programs which support growth and diversification of our customer experience (key channels: email, app, direct mail, SMS, social)
• Partner with cross-functional teams and international counterparts to identify new opportunities. Key partners: marketing automation, pricing, data, analytics, creative and physical / tech product teams.
• Increase the sophistication of our program through an understanding – and implementation – of industry best practices, current trends, new technologies, regular/iterative testing.
• Proactively monitor audience performance across channels, implementing plans to close gaps and increase growth. Focus KPIs: Reactivation Rate, CLV, Campaign ROI. Balancing short term needs with long term improvements will be integral. 
• Own all aspects for new communications including conception, calendaring, briefing, QA, execution, monitoring and post analysis – ensuring the data and creative both meet standards set by our teams.
• Understand and own the data that underlies the reactivation program, with a deep knowledge of audience counts and thus opportunities to build in checks and automations to streamline processes.
• Test, iterate, share results, repeat! Staying organized, keeping partners in the loop and updating on performance of projects is required to be successful.
• Diligently work to improve the customer experience in an ongoing way – thinking critically about what is right for the customer, developing new projects and figuring out how to implement. Speed is important, but quality is paramount.

You are… 

• A person with a passion for lifecycle marketing and exceptional project management skills with the ability to juggle multiple priorities simultaneously
• Ready to collaborate with relevant teams and people of all levels, with strong interpersonal skills to explain complex topics with ease.
• A scrappy team player, who will actively pitch-in wherever necessary and is comfortable working in a fast-paced, high-growth environment
• Logical thinker who has a passion for data and wants to learn the technical back-end systems to help support campaign development and execution
• Someone that wants to grow with us and elevate our marketing in an efficient, automated manner.

You have…

• Bachelor's degree – in the field of business, marketing, engineering or analytics
• At least 5 years of professional experience, centered on lifecycle marketing with heavy focus on email, the underlying data and the systems/tools that support.
• Experience managing complex projects from conceptualization to completion
• Managed complex segmentation strategies and customer win-back programs. 
• Major pluses: experience with Salesforce Marketing Cloud, or SQL

You'll get..

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.