The Role
As the Associate Director Paid Marketing for the DACH region, you will lead the development, execution, and optimization of our paid advertising strategies to drive customer acquisition, brand visibility, and maximize ROI. This role is critical in scaling our DACH market presence and achieving ambitious growth targets and it requires a blend of strategic thinking, analytical prowess, and hands-on execution.
Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.
What you'll do
- Strategic Planning: Develop and implement comprehensive paid advertising strategies tailored to the DACH market, aligning with overall business objectives.
- Campaign Management: Direct end-to-end campaign execution across channels (Affiliate, Influencer, Print, Direct Sales) via the DACH Marketing team. Provide strategic guidance and collaborate with central teams managing Paid Search, Paid Social, and Display, ensuring performance optimization.
- Budget Management: Allocate, monitor and manage significant marketing budgets(>20M EUR p.a.) effectively, ensuring optimal spend and maximum ROI.
- Performance Analysis: Utilize analytics tools to track, report, and analyze campaign performance, deriving actionable insights for future strategies.
- Collaboration: Work closely with cross-functional teams including Creative, Analytics, Product Marketing, and Brand to ensure cohesive and effective campaigns.
- Team Leadership: Lead and mentor a team of marketing professionals, fostering a culture of continuous learning and growth.
- Innovation: Identify and implement innovative strategies by staying ahead of industry trends and emerging platforms.
What you'll bring
- Experience: Minimum of 6 years in performance marketing, with a proven track record of managing and optimizing paid advertising campaigns.
- Technical Skills: Proficiency in major platforms such as Google Ads, Meta Business Manager, and analytics tools like Google Analytics.
- Analytical Mindset: Strong ability to interpret data, identify trends, and make data-driven decisions.
- Communication: Excellent verbal and written communication skills in both German and English.
- Leadership: Demonstrated experience in leading teams (>10 FTEs) and managing cross-functional projects.
- Education & Work experience: Bachelor's degree in Marketing, Business, or a related field is a must and Master`s degree a plus. Working in fast paced environments (startup, consulting).
What we offer you
- Modern and comfortable working space with great co-workers in Berlin-Kreuzberg
- Discount for HelloFresh boxes and Convini products
- Development possibilities along with internal trainings and a yearly central Learning & Development budget for teams
- Flexible working hours including Work From Home/Work from Abroad/Sabbatical Policy, as well as a home office set up budget
- Extensive Onboarding and Buddy Program
- Social events including team events, Friday beers, company runs, book club, etc.
- Discounted fitness offers with our Urban Sports Club and John Reed partners, as well as yoga classes
- Well-being initiatives in cooperation with Headspace and Spill
- Childcare and company pension scheme benefit
- Company pension scheme
- Monthly allowance for the Deutschlandticket
Are you up for a challenge?
Apply now with your complete application documents, also without a photo and without stating specific personal characteristics such as nationality or gender if you choose to do so. German or English language certificates and documents regarding residence and work permits are welcome.
We look forward to hearing from you!
