Senior Manager, Strategic Projects - Reactivations

HelloFresh is looking for a data-driven, strategic, and solution-focused Senior Manager - Strategic Projects, to join our Reactivations Marketing team, based in Toronto. You will bring strong analytical expertise to this high-impact and high-visibility role, to identify new business opportunities to re-engage our former customers based on deep analysis and understanding of marketing campaigns, market trends, and customer behaviors. You will provide actionable insights and strategic recommendations to inform key business decisions, and guide marketing initiatives. As a thought leader, you will scope new opportunities and tests, develop cross-channel marketing strategies, and support profitability and customer experience improvement initiatives. By challenging the status quo, you will drive efficiency through process improvements, automation, and the creation of scalable mechanisms. This position reports directly into the Senior Director of Marketing - Reactivations.

You will … 

• Analyze marketing campaigns, industry and market trends and customer behaviors and dynamics. Identify root causes of changing trends, new opportunities and challenges. Provide actionable insights and strategic recommendations to inform business decisions related to marketing strategies and growth initiatives, and support prioritization. 
• Serve as a thought-leader by scoping new opportunity areas and tests
• Support developing marketing strategy, and other strategic business topics such as profitability improvement, cross-channel marketing strategy, and customer experience improvement initiatives 
• Continuously challenge the status quo. Define, develop and deliver strategic initiatives to improve processes and team and org level efficiency through analysis, business case creation, new processes and mechanisms, and project management 
• Partner with cross-functional teams across North America, and International counterparts to align priorities and processes, facilitate collaboration, and accelerate progress of shared projects. 
• Automate repetitive tasks and build mechanisms to optimize resource utilization and team efficiency.
• Develop and maintain processes for tracking projects progress and outcomes, and to clearly and proactively report to senior leadership and cross functional stakeholders. 
• Monitor performance across channels and brands, and support the overall management of the business processes (e.g., business reviews, planning, initiative tracking) to ensure business plan targets are met. Communicate performance updates and provide strategic, data-driven recommendations to close gaps and accelerate growth. 
• Take ownership of improving, maintaining and scaling forecasting tools to monitor and analyze performance. Support channel owners in building and managing forecast and budgets. 
• Take lead on ad-hoc projects and deep dives as necessary

You are… 

• Proficient in data analysis tools, including Excel, with the ability to identify trends and draw actionable conclusions
• Strong analytical skills with the ability to transform data into insights and implement solutions
• Strong problem-solving abilities, capable of structuring and visualizing complex issues
• Strong business acumen with the ability to translate data and insights into actionable marketing strategies. 
• Experienced in performance marketing metrics (e.g., CPM, CPI, CPA, CPC, LTV). 
• Proactive, results-oriented and data-driven. You constantly identify new opportunities and a more efficient way to deliver goals. You are not afraid to get your hands dirty. 
• Highly organized with the ability to manage multiple projects and priorities in parallel.
• A scrappy team player, comfortable operating in an entrepreneurial, fast-paced, high-growth environment, committed to high-quality output. 
• A collaborative team player who can also work independently to lead initiatives. 
• Fast learner with a "can-do" attitude
• Excellent verbal, written, and interpersonal communication skills to present complex information in a clear and concise manner to both technical and non-technical audiences.
• Excellent interpersonal and communication skills, able to influence and manage stakeholders effectively

You have… 

• BA/BS in Business, Marketing, Analytics, Economics, Engineering, or related fields with a strong academic record. MBA Preferred.
• 7+ years of experience in management consulting, growth / performance marketing, or marketing analytics, preferably at a high-growth organization
• Strong quantitative and analytical skills to drive insights to inform strategies, make decisions, optimize performance and drive innovation. 
• Excellent strategic thinking, problem-solving skills, and business acumen 
• Ability to evaluate and prioritize initiatives to maximize business impact
• Strong verbal and written communication skills. 
• Experience in SQL, Google Sheets, and/or Excel 
• Ability to use SalesForce Marketing Cloud, Tableau, Google and Meta Platforms is a plus
• Experience managing customer lifecycle and segmentation strategies is a plus

You’ll get… 

• Box Discount - Amazing discounts on 1 box per week! 75% discount on weekly HelloFresh and Chefs Plate meal kits AND 50% off weekly Factor meal box.
• Health & Wellness - Health & Dental benefits from day 1, a Health Spending Account, unlimited access to the Headspace app to meet your self-care needs, and 25% discount on GoodLife fitness memberships!
• Vacation & PTO - Time off is also an important part of self-care! We offer generous vacation and PTO to help you create a good work-life balance. 
• Family Benefits - A parental leave top-up program for expectant parents.
• Growth & Development - We support your career progression, provide development opportunities, and invest in your continued learning through our organization wide L&D fund.
• Work Hard & Have Fun - From team socials to engaging company days, you’ll have plenty of opportunity to experience the fun!
• Diversity & Inclusion Initiatives - With impactful ERG’s like FreshPride, Women Empowered and LIMES, we are committed to our diversity, equity & inclusion efforts.
• Food Puns - this one is kind of a big dill if you haven’t already noticed. We even have some punny meeting room names!

Flexible Hybrid Approach

At HelloFresh, we know that flexible work arrangements are essential in enabling you to do your best work, while balancing your personal and life needs. Offering remote work flexibility, along with the opportunity to interact and collaborate in the office are all a part of creating a great employee experience. 

To meet these needs, we are pleased to provide Flexible Hybrid work. Flexible Hybrid is a people-first approach that is based on choice, trust, personalization, and empowers teams to choose when and how often they work from the office and work from home, in addition to team days and company days. This means a minimum of 2 days in office per week, with most teams in office between 2-3 days a week.

#LI-HYBRID

Working Conditions

It’s no surprise that as a food company, we use many ingredients that may be considered common allergens (i.e. peanuts, tree nuts, milk, etc.). Whether this role is based out of our headquarters or one of our distribution centers, it is possible that you may be exposed to such allergens in this role. If you have any concerns with being exposed to any particular food ingredients, including meat, please disclose this during the hiring process. 

Interested in joining the HelloFresh team? Don’t be chai, apply! Submit your application in PDF format today.