Go-To-Market Manager, Google Play Pass

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
• Experience managing cross-functional or cross-team projects.

Preferred qualifications:

• Experience in designing and optimizing value proposition, messaging and visuals for different types of audiences, markets and online channels.
• Experience working on user life-cycle initiatives across awareness, trial, conversion, engagement, spend, promotions, etc.
• Experience working on a global subscription/gaming/loyalty program/e-commerce/multi-sided marketplace business.
• Knowledge of gaming and its ecosystem.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you'll develop go-to-market strategies and user focused plans for Play Pass, with the aim of driving new user growth and subscribers. You'll collaborate closely with all of the teams involved with Play Pass, including Product, Engineering, UX, Analytics, Partnerships, Marketing, and more, to create and execute Go-To-Market (GTM) plans and campaigns, and scale the business.

You'll be responsible for driving growth via product marketing channels such as product interfaces, store merchandising, CRM (notifications, email), general marketing channels such as consumer, retail or partner marketing collaborations to bring new games or offers to Play Pass subscribers.
You'll have the opportunity to influence consumer facing strategies for one of the mobile gaming subscriptions and work with a multi-cultural, multi-functional, high-performance team.

Google Play offers music, movies, books, apps and games for devices, powered by the cloud. It syncs across devices and on the web. As part of the Android and Mobile team, Googlers working on Google Play do everything from engineering our backend systems, to shaping product strategy, to forming great content partnerships. They make it possible for people to do things like buy an ebook or song on their Android phone, then have it instantly available on their laptop. The Google Play team enhances the Android ecosystem by giving developers and partners a premium store where they can reach millions of users.

• Define global Go-To-Market strategies and plans, including value proposition, life-cycle and promotional strategies, content and partner strategies.
  
• Set and execute the strategy for owned, earned and paid GTM channels including product surfaces, store merchandising, CRM, growth marketing, promotional and seasonal activations, partner marketing, etc.
  
• Own the planning and execution of compelling, scalable and relevant product, content and campaign experiences.
  
• Work with cross-functional groups to identify and acquire essential content partners and catalog offerings to increase our subscription value to consumers.
  
• Define success metrics and goals, monitor success, evaluate opportunities to improve performance of campaigns and experiences and share insights and recommendations to key stakeholders to scale the business.