Lifecycle Specialist - Retention (They/She/He)

If you’re here, it’s because you’re looking for an exciting ride. 

A ride that will fuel up your ambitions to take on a new challenge and stretch yourself beyond your comfort zone. 

We’ll deliver a non-vanilla culture built on talent, where we work to amplify the impact on millions of people, paving the way forward together. 

Not your usual app. We are the fastest-growing multi-category app connecting millions of users with businesses, and couriers, offering on-demand services from more than 170,000 local restaurants, grocers and supermarkets, and high street retail stores. We operate in more than 1500 cities across 23 countries. 

Together we revolutionise the way people connect with their everyday needs, from delivering essentials to connecting our ecosystem of users through innovative solutions powered by technology. For us, every day is filled with purpose.

What makes our ride unique? 

🤝 Our culture and strong values. 

💪 Our career development philosophy. 

🤝 Our commitment to being a force for good. 

We have a vision: To give everyone easy access to anything in their cities. And this is where your ride starts.

YOUR MISSION

Lifecycle Specialist - Retention

We are looking for someone to join our Customer Lifecycle and Incentives team within the Growth organization. We are a team dedicated to crafting and implementing long-term lifecycle strategies designed to engage users with our app and drive incremental business results. As a Senior Lifecycle Specialist, you will be an integral part of a team that thinks big, continuously pushing the boundaries to deliver impactful communication strategies that align with our company’s vision and objectives.

Be a Part of a Team Where You Will:

• Craft and optimise communications strategy: Lead the development and execution of parts of the communications lifecycle strategy aimed at enhancing customer retention and lifetime value by driving user engagement. Do so, by working on optimizing and personalizing communication based on insights driven through analysis. This includes continuously exploring new opportunities to enhance customer interactions.
• Manage complex projects: Take ownership of communication projects from inception to execution, ensuring deadlines are met and objectives are achieved. You will coordinate with cross-functional teams, manage timelines, and oversee project deliverables.
• Make decisions based on Data Analysis and Reporting: While not serving as the team's data analyst, you will use advanced Excel skills to conduct self-analysis on campaign performance, interpret customer data, and generate insights that inform and optimize communication strategies. 
• Excel at Stakeholder Management: Engage and collaborate with various stakeholders across the organization. Navigate conflicts effectively, ensuring that communication strategies are aligned and executed seamlessly across different teams.
• Prioritize and align strategies to OKRs: Ensure that all communication strategies and tasks are prioritized and aligned with the company’s and team’s OKRs (Objectives and Key Results). Your ability to link day-to-day activities with overarching business goals will be crucial.
• Adapt and Innovate: Thrive in a fast-paced, ever-changing environment by balancing meticulous attention to detail with the ability to deliver results swiftly. You will be expected to adapt to new challenges and contribute positively to the team dynamic.

You Have:

• 3+ years of proven experience in lifecycle marketing or CRM (or similar departments) where you acquired a strong understanding of segmentation, user journeys, and personalized communication. (using marketing automation tools such as Braze, HubSpot, Salesforce, etc.)
• A strategic mindset. You can see the big picture, but also loves diving into the details.
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• A problem solving and results-driven, can-do attitude.
• A collaborative spirit. You love working with other teams to bring ideas to life, this is powered by your outstanding communication and stakeholder management skills.
• Advanced Excel Skills and Query functions in Google sheets: Proficiency in using Excel for data analysis, self-assessment of campaigns, and strategy support. You are comfortable working with datasets to derive actionable insights that complement the team's broader analytical work.
• Proven experience working closely with analysts and data teams. You know how to turn user data into actionable insights and have a passion for testing, learning, and iterating.
• The ability to learn fast and adapt yourself to different business situations
• Hands-on attitude. You’ll have to roll up your sleeves!
• Preferably a degree in Business Administration, Economics, Marketing or equivalent  (Master's Degree would be advantageous)

Nice-to-haves:

• Experience in startups or technological platforms
• Food delivery company experience in a growth department
• Experience in international environments
• Experience with Braze
• Knowledge of HTML language, SQL and/or Python

Individuals representing diverse profiles, and abilities, encompassing various genders, ethnicities, and backgrounds, are less likely to apply for this role if they do not possess solid experience in 100% of these areas. Even if it seems you don't meet our musts don't let it stop you, we are all about finding the best talent out there! Skills can be learned, and embracing diversity is invaluable.

We believe driven talent deserves:

• 🌟 An enticing equity plan that lets you own a piece of the action.
• 💪 Top-notch private health insurance to keep you at your peak.
• 🍔 Monthly Glovo credit to satisfy your cravings!
• 💳 Discounts on transportation, food, and even kindergarten expenses.
• 🏊 Discounted gym memberships to keep you energized.
• 🏖️ Extra time off, the freedom to work from home two days a week, and the opportunity to work from anywhere for up to three weeks a year!
• 👪 Enhanced parental leave, and office-based nursery.
• 🧠 Online therapy and wellbeing benefits to ensure your mental well-being.

Here at Glovo, we thrive on diversity, we believe it enhances our teams, products, and culture. We know that the best ideas come from a mashup of brilliant diverse minds. This is why we are committed to providing equal opportunities to talent from all backgrounds - all genders, racial/diverse backgrounds, abilities, ages, sexual orientations and all other unique characteristics that make you YOU. We will encourage you to bring your authentic self to work, fostering an inclusive environment where everyone feels heard. 

Feel free to note your pronouns in your application (e.g., she/her/hers, he/him/his, they/them/theirs, etc).

So, ready to take the wheel and make this the ride of your life? 

Delve into our culture by taking a peek at our Instagram and check out our Linkedin and website!