Associate Director - Design

● Directing & managing all design & creative aspects 
● Building clear and strong identity for the Brand, translating brand philosophy to definitive product range
● Build long-term consumer focused, market driven and brand right creative design direction across product categories
● Establish creative strategy, product innovation rhythm & timeline schedules for the Brand
● Position brand to be the leading brand in the category
● Define and build seasonal direction and stories for the brand with category designers
● Work with buying team on merchandising assortment plans to align on design direction for the season
● Keeping up to date with emerging fashion trends as well as general trends relating to fabrics, colors and shapes and be able to guide & direct the team
● Manage seasonal timelines & ensure adherence to systems & processes
● Ownership of Brand KPIs and work with Brand Head & Buying team to ensure that Brand meets financial targets
● Team Management - Direct, manage and lead a dedicated design team. Responsible for keeping the team motivated and engaged.
● Engage with various internal and external audiences on Brand design concepts
● Build strong working relationship with cross –functional teams
● Contribute strategically to brand design business component
● Be the true evangelist of Brand
● Highly creative – The candidate should have a great sense of style that will be required to constantly come up with new ideas for fashions.
● Strong Design Skills - Excellent conceptualisation & design skills. Ability to identify trends globally and ability to translate them for the local market.