Deputy Director - Brand Management (Ethnic Wear)

A. Business strategy
 Develop the business model: Go deep, understand where opportunities are and create a viable
business model to service the opportunities
 Know the market: Stay on top of trends in an ever-changing landscape, find opportunities and
prioritize based on size, internal capabilities, etc
 Know the customer: Understand connected customer behavior, develop new customer insights
 Know the competition: Understand on-line and off-line players. React as and when necessary in an
appropriate manner
 Influence the leadership: Convert strategies into action by liaising with cross-functional leadership
and drive the changes required
 Think big - unlock value for consumers, Myntra Jabong and vendor partners

B. Merchandising and Sales Strategy
 Own pricing strategy based on market potential, consumer insights, margins or competitive signals
 Drive necessary category led promotions
 Identify the growth areas and new business scope within the existing category
 Expand selection, enable its discovery and ensure conversion

C. Relationship Management
 Lead the team to identify strategic partners and negotiate better terms of trade
 Create a comprehensive Vendor management strategy and governance framework
 Put in processes & metrics to scale the business
 Use technology to scale operations and expand selection
 Work with Supply Chain teams to ensure product availability

D. Collaborative Partnership
 Liaise with cross functional team members (Revenue/Growth/ Supply Chain and Marketing)

E. People leadership
 Build, retain and groom a strong team to deliver across functions
 Set goals, define KPIs and ensure team tracks effectively towards goals

Qualifications & Experience
● NIFT with 9+ years of relevant experience in category management
● Exceptional analytical & problem solving skills, with attention to detail and ability to make data-
backed decisions
● Self-directed focus and ability to prioritize within an ambiguous environment
● Ability to execute and follow through on high-quality output, with limited oversight
● Ability to work with cross-functional teams and influence/rally/align them towards a common
org/business goal
● Strong verbal & written communication skills