Senior Marketing Copywriter

ABOUT THE TEAM 

This position offers a unique opportunity to join Tide as we expand internationally, and lead on how we communicate in the French market as part of the marketing acquisition team.

ABOUT THE ROLE 

Establishing the way Tide communicates with our French audience

• Develop a glossary of approved French terminology, as well as our French Tone of voice.
• Being the guardian of our brand voice, ensuring our content consistently meets high standards across all touch points

Contributing directly to Tide’s product launch & marketing campaign execution

• Provide copywriting and translation expertise across various departments, including marketing and UX
• Lead in getting marketing campaigns off the ground in France across a range of marketing channels
• Analyse data - from keyword research to website analytics - to create compelling content that drives organic traffic and conversions
• Turn technical information into simple, compelling messaging that converts

Spearheading the creation of effective processes and workflows 

• Play a key role in planning, managing, and scaling a team of French content specialists as the French market grows
• Build and maintain effective working relationships and processes across marketing and the wider business to improve the copy team’s efficiency and output

WHAT WE ARE LOOKING FOR 

Tide is looking for a French-speaking Senior Marketing and SEO Copywriter to join our marketing team who can help us shape Tide’s voice in the French market - delivering unique, engaging marketing content that drives brand recognition, organic traffic and leads.

 This job is right for you if: 

• You are a native or fluent French speaker with an excellent command of both written and spoken French
• You have 4+ years of experience creating marketing copy across platforms like web, email, blogs, UX, and social media.
• While the role requires French copy, the business language is in English, so strong English skills, both written and verbal are required
• You have experience in Fintech, Tech, or Finance, with a track record of brand-building in these sectors.
• You’re skilled at leading teams, setting best practices, and delivering high-quality content at pace.
• You take extreme ownership of your projects and see them through to completion, acting as a role model for other writers
• You’re an effective collaborator with cross-functional teams to deliver campaigns aligned with brand strategy.
• You are able to communicate with different audiences, internally and externally
• You have an eye for detail, as well as excellent proofreading and editing skills
• You thrive in fast-paced environments, and can manage multiple projects with tools like JIRA or Trello.

WHAT YOU WILL GET IN RETURN 

• 25 days of paid leave per year
• Additional 3 days of paid leave for volunteering or L&D
• We invest in your development with a EUR 1,000 professional L&D budget per year and ability to access thousands of resources through Learnerbly platform
• Share options
• Statutory Health Insurance
• Statutory Pension contribution
• Extended Parental Leave
• Mental health support through Plumm
• A one-off home office budget
• Work and travel globally - up to 90 days per country outside of your home country
• Team socials 
• Sabbatical Leave 
• Option to take your your work device as your own (eligibility applies)

TIDEAN WAYS OF WORKING

At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. 

While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community.