Senior Content & AI Strategy Leader

Groupon is a marketplace where customers discover new experiences and services everyday and local businesses thrive. To date we have worked with over a million merchant partners worldwide, connecting over 16 million customers with deals across various categories. In a world often dominated by e-commerce giants, we stand out as one of the few platforms uniquely committed to helping local businesses succeed on a performance basis.

Groupon is on a radical journey to transform our business with relentless pursuit of results. Even with thousands of employees spread across multiple continents, we still maintain a culture that inspires innovation, rewards risk-taking and celebrates success. The impact here can be immediate due to our scale and the speed of our transformation. We're a "best of both worlds" kind of company. We're big enough to have the resources and scale, but small enough that a single person has a surprising amount of autonomy and can make a meaningful impact.

This is your chance to shape how millions of users discover and engage with local deals on a globally recognized marketplace. As Senior Content & AI Strategy Leader, you won’t just manage content, you will redefine how it is created, delivered and experienced throughout the entire user journey. 

🔥 Why This Role is a Game-Changer

• Ownership From Start to Finish: You will lead the entire content process, from strategic planning to what users actually see on the Groupon website. You will define what a high-performing deal looks like. Your work directly influences whether they click, engage and purchase.
• Content That Drives Results: Content here is a core growth driver, not a support function. Your strategy will directly affect conversion rates and revenue.
• AI-Powered Innovation: This isn’t yesterday’s content team. Your goal will be to introduce modern AI tools for text writing, image creation and more to transform big ideas into high-performing, scalable content.
• Entrepreneurial Energy at Scale: You will have the freedom to design your own systems, test ideas, simplify processes and drive real improvements. This role is perfect for someone who wants to create and lead, not simply manage what already exists.

💻 What You’ll do

• Lead a squad of 1-3 direct  reports (content manager and project manager) and approximately 100 indirect reports, including copywriters (India and Spain)
• Own and optimize the content lifecycle - write and ship deal pages & landing pages that beat today’s CVR
• Lead the content strategy for Groupon’s website across brands and markets  from positioning and messaging to hands-on execution with a focus on performance and business impact.
• Write and ship deal pages & landing pages that beat today’s CVR
• Build the content “factory” - prompts, scrapers (Apify/n8n) and templates that let the team ship in hours, not days.
• Define and evolve our editorial and SEO framework to ensure all content is on-brand, consistent, and discoverable.
• Embed AI and automation into content ops, helping the team work smarter and faster without sacrificing creativity or brand integrity.
  Run A/B tests, analyze performance data, and double down on what works - killing or improving what doesn’t.
  
  

🔎About You 

• You have at least 5 years of experience creating performance-driven content in e-commerce or marketplace environments.
• Strategic thinking comes naturally to you and you know how to shape high-performing deals from end to end.
• You are confident asking tough questions, challenging existing workflows, and applying smarter, more effective practices.
• You’ve delivered proven CRO wins (and you’re ready to share the uplift numbers).
• You know how to brief, review, and coach creatives to get the best from a multidisciplinary team.
• Rather than managing from a distance, you lead by doing - balancing vision with hands-on execution.
• AI tools such as ChatGPT, Midjourney, DALL·E and Canva (with AI features) are already part of your daily workflow.
• You are a daily user of LLMs and at least one automation stack (Apify, n8n, Make, Zapier).
• Search optimization is more than a buzzword. You know how to use keywords, metadata and internal linking to drive real performance.
• Insights from GA4, Search Console, HubSpot, or SEMrush guide your decisions and help you focus on what actually works.
• Fluent in English, at business-deck level.

Does this sound like you? Let’s talk and shape the future of Groupon through content that delivers real impact.

Groupon is an AI-First Company
We’re committed to building smarter, faster, and more innovative ways of working—and AI plays a key role in how we get there. We encourage candidates to leverage AI tools during the hiring process where it adds value, and we’re always keen to hear how technology improves the way you work. If you’re passionate about AI or curious to explore how it can elevate your role—you’ll be right at home here.

Groupon’s purpose is to build strong communities through thriving small businesses. To learn more about the world’s largest local e-commerce marketplace, click here. You can also find out more about us in the latest Groupon news as well as learning about our DEI approach. If all of this sounds like something that’s a great fit for you, then click apply and join us on a mission to become the ultimate destination for local experiences and services.

Beware of Recruitment Fraud: Groupon follows a merit-based recruitment process without charging job seekers any fees. We've noticed an increase in recruitment fraud, including fake job postings and fraudulent interviews and job offers aimed at stealing personal information or money. Be cautious of individuals falsely representing Groupon's Talent Acquisition team with fake job offers. If you encounter any suspicious job offers or interview calls demanding money, recognize these as scams. Groupon is not responsible for losses from such dealings. For legitimate job openings (and a sneak peek into life at Groupon), always check our official career website at Groupon Careers