Are you passionate about connecting innovative technologies with the developers who bring them to life? Do you excel at crafting compelling narratives that resonate with technical audiences? Are you energized by the challenge of localizing global campaigns to engage diverse developer communities? If so, we have an exciting opportunity for you!
Amazon Web Services (AWS) is seeking a Field Developer Marketing Manager to join our team in Tokyo, Japan. In this role, you'll be the critical link between our global developer engagement efforts, the local developer ecosystem and our local field marketing team, driving awareness and adoption of AWS services through targeted marketing initiatives.
Key job responsibilities
As a Field Developer Marketing Manager, you'll collaborate closely with the DevRel Lead to create and execute joint field engagement plans that resonate with local developers. You'll localize and deploy global campaigns and build bespoke campaigns for your local market, ensuring they speak to developers in their native languages and address regional needs.
Your role also involves driving alignment with Field Marketing teams, managing marketing budgets, and owning the execution of developer-focused events, both first-party and third-party. You'll work with local PR teams to engage developer-focused media and influencers, showcasing high-impact community stories.
A crucial part of your role will be ensuring content assets align with the Developer Journey, from consideration to experimentation and onboarding, delivered across various channels.
A day in the life
Your day might begin with a strategy session with the DevRel Lead, aligning on upcoming campaign priorities. Later, you could be coordinating with vendors for a developer-focused event, ensuring all logistics are in place.
In the afternoon, you could be analyzing metrics from your latest campaign. You might end your day by joining a meeting with global team members, sharing best practices and discussing new marketing initiatives.
Throughout your day, you're constantly balancing strategic planning, content creation, event management, and cross-functional collaboration, all while keeping the pulse of the local developer community at the heart of your efforts.
About the team
The Developer Experience team's mission is to explore the future of development so that we can help developers navigate a path to that future. Our goal is to inspire developers around the world. We show them how to practically use new technologies to build efficiently in the cloud. We show them new things they are now able to achieve, both in tackling more complex cloud problems and building new solutions that leverage generative AI. We earn trust with developers by being authentic, and by being practitioners ourselves. We are on an exciting journey together, and not everything is solved yet.- 10+ years of experience in technology marketing, preferably in developer-focused roles
- Demonstrated experience in campaign management and event marketing
- Excellent communication skills, with fluency in English and Japanese
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Experience driving direction and alignment with cross-functional teams
- Experience using data and metrics to drive improvements- Experience in technical content creation
- Familiarity with AWS services and cloud computing concepts
- Proven track record of successful localization of global marketing campaigns
- Understanding of the local tech ecosystem and developer landscape
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Willingness to travel as required
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
