Director of Field Marketing & Enablement

Position Overview: Nayya is seeking a dynamic, results-oriented Director of Field Marketing & Enablement to lead the development and execution of strategies aimed at empowering brokers, carrier, and HCM networks to successfully sell and promote our products. This role will focus on delivering strategic field marketing initiatives, creating impactful enablement content, organizing events and webinars, and developing go-to-market strategies that drive engagement and elevate the effectiveness of both carrier, broker & HCM sales teams. The ideal candidate will work in lock-step with the revenue side of the house, ensuring alignment between field marketing, broker, carrier & HCM enablement, and overall sales objectives. This role is focused on revenue growth and activation of our carrier, broker and HCM network and will play a critical part in activating and supporting our partners through impactful marketing campaigns, experiences, and content.

Key Responsibilities:

• Develop and execute field marketing strategies to engage and activate brokers, carrier and HCM teams.
• Lead the creation and distribution of enablement content that helps brokers, carriers & HCM partners understand how to effectively sell our products and solutions.
• Develop targeted marketing programs (e.g., webinars, events, advisory councils) to deepen relationships with our partners and enhance product knowledge.
• Create compelling enablement content that drives understanding and adoption of products and solutions within broker, carrier and HCM networks.
• Lead the development and execution of field marketing campaigns that activate and engage brokers, carriers and HCM partners.
• Coordinate virtual and in-person events, such as webinars, product demos, and roundtable discussions, to foster deeper relationships and improve product knowledge.
• Collaborate closely with GTM leadership to understand market trends, competitive intelligence, and customer feedback, and use that information to fine-tune field marketing efforts.
• This performance-driven role involves measuring, reporting, and refining field marketing tactics based on performance, offering insights to leadership, and adjusting strategies as needed to drive optimal results.
• Own the activation strategy, ensuring that marketing efforts are effectively driving awareness, engagement, and ultimately, sales conversion within broker, carrier and HCM channels.
• Develop and nurture relationships with top brokers, carriers and HCM organizations to ensure they have the resources, tools, and support needed to sell our products effectively.
• Establish and manage advisory councils and partner programs that foster collaboration and feedback between the company and broker networks.

Skills & Qualifications:

• 7+ years of marketing experience, with at least 5 years in a field marketing or a leadership enterprise SaaS role, preferably in insurance, healthcare, or a similar B2B industry.
• Proven track record of developing and executing field marketing strategies that drive business outcomes and sales success, particularly within broker or channel partner networks.
• Strong understanding of GTM enablement and how to create content and experiences that empower GTM teams and external partners.
• Ability to use data to drive decisions and optimize strategies for maximum impact.

The salary range for New York based candidates for this role is $180,000-$210,000. We use a location factor to adjust this range for candidates that are located outside of geographic region of our New York office. Placement within the salary band is determined based on experience. 

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