Strategic Event Manager, CN event marketing

Amazon Ads helps brands design ad experiences that delight customers and deliver meaningful results. With 300+ million worldwide active customer accounts, and first-party insights based on shopping, streaming and browsing signals, brands can craft relevant campaigns that enhance customer experiences. Our solutions on Amazon.com, services like Twitch, IMDb TV, Alexa, Amazon Music, and partnerships with third-party publishers and exchanges make Amazon Ads the ultimate amplifier for brands to reach the right audiences in the right places, both on and off Amazon.

In 2017, we stood up a team in China to drive the awareness, activation, and continued success of China-based sellers advertising in marketplaces worldwide (North America, Europe, and Asia Pacific) via marketing channels, seller education, and product marketing. We are looking for an experienced, highly motivated, Sr. Strategic Event Manager to drive strategic event marketing programs for Amazon Ads China. The Sr. Strategic Event Manager will be accountable for event strategy and content creation, with programmatic approach to serve the dynamic event needs. This person will also work internally in a cross-functional manner, collaborating with teams across Amazon Ads to identify our audience needs and turning it into scalable marketing programs through suitable events and channels. Lastly, the Sr. Strategic Event Manager will own testing and measurement, optimizing for what drives performance and reporting the impact of event marketing on the business growth.

Key job responsibilities
· Lead regional event marketing programs in mainland China.
. Engage & build royalty program with C-level customers.
· Proactively partner with global teams for global strategic events and thought leadership events.
· Analyze event results on regular basis and continuously optimizing the event format, content and performance.
· Responsible of driving brand awareness, familiarity, and shape brand perception among our target audience through integrated marketing campaigns.
· Responsible of event attribution on ads product launches and revenue.
· Work closely with internal marketing and product teams on a holistic advertiser communication plan related to new feature GTM and brand campaign.
· Proactively reach out opportunities of category associations on cross-border ads development.
· Serve as a consultative product and brand expert and understand advertiser and customer needs.- 5+ years of driving compelling creative strategy and execution at an agency or in-house creative team experience
- Bachelor Degree- Experience developing cross-functional relationships with product, consumer research and marketing teams to develop strategy and consumer insights that drive compelling creative executions
- Experience managing creative (internal team of designers, copywriters, external agencies and freelancers)
- Experience presenting creative concepts effectively to senior executives

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