Do you want to lead go-to-market strategy for Emerging Devices? We are looking for a senior product marketing manager to help define and execute product marketing strategies. Our growth requires leaders who move fast, have an entrepreneurial spirit to create new products, unrelenting tenacity to get things done, and are capable of breaking down and solving complex problems.
The Emerging Devices team is looking for a dynamic marketing professional to lead the product marketing strategy and go-to-market execution for an Amazon device. You will work with a cross-functional team that includes product, engineering, finance, PR, site merchandising, and creative design to define, develop, and execute innovative marketing strategies that drive awareness and maximize sales globally. You will lead go-to-market from concept through launch, devise and implement marketing initiatives, and collaborate with cross-org partners to ensure branding, messaging, and consistency across all sales channels.
The successful candidate will be expected to think and act both strategically and tactically: from the creation of plans, to the brass tacks of execution. They will be a self-starter, comfortable with ambiguity in a fast-paced and ever-changing environment, and able to think big while paying careful attention to detail. This is a highly visible position that will interact at all levels of the company. You must have the ability to quickly formulate plans that are deeply backed by data and execute across many work functions simultaneously.
Key job responsibilities
1. Own go-to-market for an Amazon device
2. Ideate, develop, and execute unique marketing initiatives
3. Develop branding and messaging strategies, and ensure execution consistency
5. Manage cross-functional go-to-market discussions and actions through launch
6. Work with the research team to identify, scope, and execute qualitative and quantitative research
7. Use data to ensure the voice of the customer is present in product and marketing decisions- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit
https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $128,600/year in our lowest geographic market up to $212,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit
https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
