Head of Marketing InMobi Partner Brands

About the role: 

InMobi owns multiple business lines that include InMobi Advertising (B2B) and Glance (B2C). 

InMobi Advertising offers Go-To-Market (GTM) as a platform for advertising-driven 3^rd party consumer platforms (InMobi partner brands). This role is for leading global marketing efforts for these 3^rd party platforms. 

In this role, you will be responsible for developing and executing comprehensive marketing strategies to expand our partner businesses across markets globally. You will be working closely with the InMobi business leader for 3^rd party platform business, the InMobi marketing team and the marketing team of InMobi partner brands.

What you will own:

You will own the marketing strategy and execution for InMobi partner brands globally. Your target audience will be

• Brand marketers seeking marketing solutions
• Growth marketing teams at app/web companies
• Digital agencies looking for IO/programmatic solutions

As part of this you will:

• Own the marketing relationship with the corresponding marketing leadership of InMobi partner brands 
• Develop and implement a holistic marketing strategy targeting brands, agencies and app developers in partnership with the marketing team of InMobi partner brands
• Create targeted go-to-market plans for partner brands based on relative market priorities and business needs
• Build brand awareness and thought leadership for respective partner brands

You will drive content & thought leadership for the target audience in the market. You will:

• Develop high-quality, region-specific content (whitepapers, research reports, case studies)
• Produce region-specific market insights and technology trend analyses
• Partner with partner’s marketing team to create technical and strategic content that demonstrates their innovation and market leadership

You will drive event & partnership marketing. In this role you will

• Lead participation in key industry events (AdTech conferences, digital marketing summits)
• Develop speaking opportunities and panel discussions
• Build strategic marketing partnerships with key industry players

You will partner with central digital marketing to drive demand for partner’s platform offerings. You will

• Design and execute integrated marketing campaigns – paid and organic - to drive lead generation for advertising solutions
• Create targeted content and campaigns to meet marketing objectives
• Create personalized nurture tracks for different customer segments
• Establish and track key marketing performance indicators (MQLs, SQLs, conversion rates)
• Conduct regular market research and competitive analysis
• Use data-driven insights to continuously refine marketing strategy

Who you are: 

As the ideal candidate, you are a strategic thinker and an execution-focused marketer with a history of building brands and driving marketing-led growth for businesses. You should know the workings of technology and be comfortable synthesizing information from in-house research and writing, news coverage, financial reports and presentations, and industry analyst reports.

• 8 -10 years of marketing experience in AdTech, MarTech, or digital advertising
• Proven track record of marketing leadership, managing diverse teams and markets
• Deep understanding of digital advertising, programmatic ecosystems and digital marketing platforms
• Expertise in B2B marketing strategies specifically marketing to brands, agencies, and app developers
• Cross-cultural communication skills, with strong presentation and storytelling abilities
• Entrepreneurial mindset and ability to work in a fast-paced, global environment
• MBA or equivalent advanced degree; technical or business degree in marketing, communications, or related field