Marketing Specialist

About Us: Booking.com for Business is a dedicated business travel management platform where 100,000’s of small and mid sized companies get the choice, ease and rewards of Booking.com, plus additional business travel management features and benefits that help companies to go further, faster. Role Description: Do you thrive in a fast-paced environment? Are you a passionate B2B marketing professional, always thinking about ways to increase impact? Are you a real team player and ready for a new adventure to help us to make business travel work for everyone? Then come join our international growing team with big ambitions at Booking.com for Business! As one of our B2B Marketing Specialists you are responsible to initiate, develop, execute and optimise marketing initiatives that contribute to our acquisition and customer activation/ retention targets and help small to midsize companies to go further, faster with our award winning business travel platform. You are experienced in B2B marketing and a broad knowledge of any area, with extended experience in one or two fields to acquire and/ or develop customers, such as - and not limited to - performance marketing, SEO, content marketing, email marketing and retargeting. You are relentless, data-driven and entrepreneurial, who always looks for the most efficient way to work to hit your targets. If that sounds like you then we should talk! Key Job Responsibilities and Duties: Initiate, scope and execute marketing campaigns and deliverables that contribute to acquisition or customer activation/ retention targets Manage, scale and optimise marketing channels ongoing, collaborating closely with internal teams, external agencies and partners Conduct/ utilize research and data analysis to measure effectiveness, identify trends and use insights to drive continuous optimizations Build and support implementation of foundations, such as automations and frameworks, to drive scale and impact Continuously optimise through experimentation and documenting results and learnings Qualifications & Skills: 3+ years experience in B2B marketing at scale across regions and languages Hands-on experience building and managing campaigns and channels at a global scale across various channels, such as - and not limited to - performance marketing, SEO, content marketing, email marketing and/ or social Experienced using a variety of analytics tools/platforms and the ability to extract actionable insights from data Strong analytical skills and a data-driven decision-making mindset Proficiency with marketing automation and CRM technologies First-class communication skills, demonstrable commercial and industry acumen and ability to build effective cross-functional and external collaborations. Experience working B2B SaaS or international business environments is a plus Benefits & Perks - Global Impact, Personal Relevance: Booking.com’s Total Rewards Philosophy is not only about compensation but also about benefits. We offer a competitive compensation and benefits package, as well unique-to-Booking.com benefits which include: Annual paid time off and generous paid leave scheme including: parent, grandparent, bereavement, and care leave Hybrid working including flexible working arrangements, and up to 20 days per year working from abroad (home country) Industry leading product discounts - up to 1400 per year - for yourself, including automatic Genius Level 3 status and Booking.com wallet credit Diversity, Equity and Inclusion (DEI) at Booking.com: Diversity, Equity & Inclusion have been a core part of our company culture since day one. This ongoing journey starts with our very own employees, who represent over 140 nationalities and a wide range of ethnic and social backgrounds, genders and sexual orientations. Take it from our Chief People Officer, Paulo Pisano: “At Booking.com, the diversity of our people doesn’t just build an outstanding workplace, it also creates a better and more inclusive travel experience for everyone. Inclusion is at the heart of everything we do. It’s a place where you can make your mark and have a real impact in travel and tech.” We ensure that colleagues with disabilities are provided the adjustments and tools they need to participate in the job application and interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Application Process: Let’s go places together: How we Hire This role does not come with relocation assistance. Booking.com is proud to be an equal opportunity workplace and is an affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We strive to move well beyond traditional equal opportunity and work to create an environment that allows everyone to thrive. Pre-Employment Screening If your application is successful, your personal data may be used for a pre-employment screening check by a third party as permitted by applicable law. Depending on the vacancy and applicable law, a pre-employment screening may include employment history, education and other information (such as media information) that may be necessary for determining your qualifications and suitability for the position.