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Xero

SEO Manager - 12 month fixed term contract

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Melbourne, AU

3w ago
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Job Description

Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. 

At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of their lives so that they can help small businesses succeed through better tools, information and connections. Because when they succeed they make a difference, and when millions of small businesses are making a difference, the world is a more beautiful place.

As SEO Manager, you’ll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines, alongside our internal team and agency partners. 

SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand this further. Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you’ll drive predictable long term impact by delivering high quality content to users on Google and beyond. 

What you'll do

Reporting into the Head of SEO your main responsibility will be  end to end management of our SMB Acquisition SEO initiatives, globally. This will include: 

● Leading SEO projects - from strategy planning, through to implementation and performance monitoring
● Owning keyword intelligence, and defining opportunities and gaps in terms of keyword coverage
● Collaborating with our in-house content, website, CRO and analytics teams to support our advertising strategies
● Collaborating with our SEO agency partners
● Using performance data and competitive insights to develop an offsite strategy to support SEO efforts
● Monitoring performance, and staying on top of industry trends  and algorithm changes - then sharing insights and acting on them

What you'll bring

● Proven expertise in data-driven SEO, including Core Web Vitals, E-E-A-T, programmatic SEO, and emerging trends.
● Strong analytical skills with a keen attention to detail, alongside experience with SEO performance tracking tools like Google Analytics and Search Console.
● Excellent communication and cross-functional collaboration skills, fostering alignment across teams.
● A curious and passionate approach to SEO and performance marketing, with a commitment to continuous learning.
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