Roku

Integrated Marketing Manager

Apply Now

🌎

Santa Monica, California

2h ago

👀 0 views

📥 0 clicked apply

Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the Team

The Consumer Engagement Marketing team’s mission is to drive engagement with the Roku platform by inspiring and delighting our customers throughout their journey with Roku. The team is comprised of marketers specializing in Lifecycle Marketing, Product Marketing, and Integrated Marketing. We aim to provide customers with the best streaming experience possible by helping them discover new features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business. The team partners closely with teams from across Roku including Brand, Product, Ad Sales, and Analytics.

About the Role

We are looking for a proactive and strategic marketer who loves technology and entertainment. Reporting to the Senior Manager of Integrated Marketing and Partnerships, the Integrated Marketing Manager will support the execution of large-scale marketing campaigns tied to major tentpole moments that drive ad revenue and platform engagement. You will develop and execute global marketing strategies and campaigns across multiple channels including email, mobile push, on-device, web, and more. You will be a quick learner with a strong understanding of the Roku audience and a passion for major pop-culture and relevant moments in entertainment such as the Super Bowl, Emmy’s, Holidays, and more. You will thrive on seeking out ways to make our campaigns bigger, better, and bolder year over year. You will have a strong foundation in integrated marketing, a customer-focused approach, and most importantly, a strong can-do attitude that makes you comfortable working in a fast-paced, dynamic environment that encourages autonomy.

For California Only - The estimated annual salary for this position is between $95,000 - $126,000 annually. Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location. This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.

What you’ll be doing:

Support the Senior Manager of Integrated Marketing and Partnerships in developing strategies and leading planning, execution, and measurement of integrated marketing campaigns
Gain an in-depth understanding of the Roku customer and their streaming behaviors. Use this knowledge to continually seek opportunities to further refine plans and improve tactics
Monitor and evaluate campaign results across all channels to understand performance and drive continuous optimizations
Partner with Ad Sales and Creative teams to produce best-in-class assets for integrated marketing campaigns and deliver a targeted journey across multiple touchpoints
Work cross-functionally to ensure campaign requirements and deadlines are met while also delivering the optimal customer experience
Collaborate with the Ads team and other partners to identify and evaluate potential partnership opportunities that align with the company's business, brand, and marketing objectives
Assist in the development and execution of on-platform experiences to differentiate Roku from competitors and drive traffic for tentpole events

We’re excited if you have:

6+ years of relevant marketing experience, preferably at a technology or entertainment company
Bachelor’s degree in Marketing, Communications, Business, or a related discipline preferred
Strong focus on the customer, marketing instinct, and passion for the business
In-depth understanding of marketing best practices across multiple channels including email, mobile push, owned media, and more
Experience collaborating with partners such as sports leagues, industry bodies, etc. to execute large-scale marketing campaigns
Ability to work independently and take ownership of projects from start to finish in a fast-paced environment
Experience in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings
Proven planning, prioritization, and organizational skills

#LI-SSC

Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

By providing your information, you acknowledge that you have read our Applicant Privacy Notice and authorize Roku to process your data subject to those terms.