Manager, Demand Generation

BigCommerce is disrupting the ecommerce industry as the SaaS leader for fast-growing businesses. We enable our customers to build intuitive and engaging stores to support every stage of their growth.

BigCommerce is looking for a London-based Manager, Demand Generation with experience in B2B SaaS across mid-market and enterprise segments. We are seeking a hands-on, strategic marketing leader to own key initiatives from a strategy and execution perspective and manage our demand generation team. You must have a proven track record of consistently exceeding your goals in driving net new MRR. 

The Manager, Demand Generation is a strategic role managing EMEA direct customer acquisition and is responsible for driving integrated campaigns across the BigCommerce and Feedonomics product lines, across core EMEA markets. You will manage a team of demand marketers responsible for driving acquisition strategy, planning, execution and performance measurement, and you will own select special projects end-to-end. You’ll also have the ability to balance the big picture strategy and the small details. 

What You’ll Do:

• Operate as a “player coach,” owning campaign delivery directly as well as providing managerial support and guidance to direct reports
• Drive integration and collaboration on a full-funnel demand strategy inclusive of content, digital, direct mail, social, nurture, progression, third party, and other tactics that drive sales pipeline and win business
• Manage and mentor a team of demand marketers, focusing on developing talent and encouraging growth
• Align team resources and establish priorities in line with business objectives
• Track, analyze and report out on campaign performance and insights, partnering with Revenue & Marketing Operations as needed
• Partner with Digital Marketing & SEO teams on paid and organic engagement for EMEA
• Own forecasted return and performance projections across demand generation activities with input from the demand generation managers
• Manage team budget tracking and develop funding proposals
• Mobilize the team around planning, performance lookbacks and go-forward plans
• Audit buyer journeys and identify areas for optimization, as well as new opportunities for business growth
• Understand and articulate the merchant buying journey across campaigns and programs 
• Develop and socialize demand gen plans, standards, systems and best practices for campaign creation, execution, performance measurement, optimization and maintenance
• Own select strategic projects end-to-end from a demand perspective; develop the strategic plan as well as execute to completion and report out on performance
• Communicate to leadership on campaign strategy and performance
• Form excellent cross-functional relationships across the company
• Partner with Sales & SDR teams on alignment, enablement and optimization opportunities as it relates to go-to-market strategy, lead quality and pipeline acceleration

Who You Are

• Minimum of 7 years experience in marketing required; minimum of three years direct experience in demand generation marketing required
• 1 year of people management experience required
• Previous experience supporting and delivering campaigns in Northern and Southern European markets is required
• Previous employment in ecommerce and SaaS industries is a plus
• You can spend at least two days per week in our central London office
• Advanced understanding and experience with inbound and outbound marketing, lead generation programs, database marketing, lead nurturing, digital marketing channels, pipeline acceleration motions, and funnel metrics
• Ability to analyze marketing data and derive insights and opportunities
• Has experience building and implementing full-funnel acquisition campaigns, inclusive of integrated tactics from awareness through purchase
• Excels at developing both the strategy and managing the details; willing to get into the details with the team and also comfortable articulating the high level plan
• Outstanding project management and organizational skills with the ability to develop and implement systems for the team
• Excellent understanding of buyer journeys, acquisition strategy and how to progress leads through the funnel
• Expert collaborator with cross-functional BigCommerce and Feedonomics teams
• Growth marketing mindset with a willingness to innovate to meet business objectives

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