Public Relations Specialist, Amazon Ads Comms

Amazon is seeking an experienced public relations professional to lead global storytelling for the Amazon Ads Brand Innovation Lab. The Brand Innovation Lab develops bespoke advertising campaigns for the world’s largest advertisers utilizing Amazon’s broad canvas of brands, including Prime Video, Twitch, Alexa, Fire TV, and more.

As a PR Specialist for Amazon Ads, you will own defining the narrative and key messages for the Brand Innovation Lab, extending it through earned, paid, and owned channels. This includes (but is not limited to) developing and executing announcement-driven and evergreen storytelling; ongoing media relations; coordinating and executing tactics across international locales; event support and amplification; and executive and stakeholder management. The candidate should have a passion for storytelling, and enjoy working in a fast-paced, dynamic environment.

The successful candidate is customer-obsessed with high judgment. They are exemplary written and verbal communicators, with exceptional media relations and project management skills. The candidate should have experience working with high standards under tight deadlines, and a proven track record of earning trust from internal and external stakeholders. The candidate has storytelling experience with both consumer and B2B audiences.

Key job responsibilities
• Spearhead earned and owned proactive B2B and B2C communications strategies for Brand Innovation Lab
• Develop campaign toolkit and bill of assets for in-country comms leads, and oversee localization, translation, and execution
• Manage executive speaking and media engagement
• Provide strategic PR counsel and support to business leaders
• Build and maintain strong media relationships
• Work cross functionally with multiple stakeholders, including internal cross-comms partners, marketing and business teams, international stakeholders, and WW PR agencies
• Successfully manage complex, fast-moving and unexpected communications challenges- Bachelor's degree in communications, public relations, or a related field
- Communications or public relations experience
- Experience working internationally, including with media across multiple regions
- Project management experience
- Experience driving comprehensive earned and owned content strategies- A passion for building, experimentation, and big creative thinking

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.