Field & Partner Marketing Manager, Public Sector

BeyondTrust is a place where you can bring your purpose to life through the work that you do, creating a safer world through our cyber security SaaS portfolio.

Our culture of flexibility, trust, and continual learning means you will be recognized for your growth, and for the impact you make on our success. You will be surrounded by people who challenge, support, and inspire you to be the best version of yourself.

The Role

The BeyondTrust Field & Partner Marketing Manager, Public Sector is responsible for helping to build, execute and communicate the field & partner marketing plan for public sector (Federal, State and Local government, K-12 and Higher Education). They will also have the opportunity to support Americas events (virtual & physical) and major US tradeshows. The Field & Partner Marketer, Public Sector will work with cross-functional stakeholders and regional business owners to build and accelerate pipeline through targeted, integrated campaign motions, inclusive of bespoke webinars, third-party sponsorships, executive roundtables, trade shows, regional events, ABM programs, customer-focused events, and strategic SDR campaigns, and in concert with priority corporate digital & demand campaigns.

Reporting to the Lead Public Sector Field & Partner Marketing Manager, the ideal candidate will have experience in end-to-end event management and execution, and be proactive, organized, capable of handling multiple projects at once, and comfortable dealing with ambiguity and changing priorities. Previous public sector experience is required.

What You’ll Do

• Create localized demand generation strategies, integrating field events, ABM programs, and partner marketing activities, that reliably produce leads and build pipeline for the public sector
• Identify opportunities to drive various hosted event formats such as CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences.
• Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs.
• Help manage external vendors and third-party event sponsorship opportunities based on market reach and target audience relevance.
• Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics which are tracked, analyzed, and communicated to key stakeholders.
• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region.
• Partner closely with the larger public sector GTM teams to understand specific government and education market priorities

What You’ll Bring

• 7+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.). At least 5+ years of US government experience, either in a government position or selling to government customers
• Deep understanding of public sector personas, and familiarity with effective marketing strategies and buying motions across a wide range of government or educational institutions
• Track record of implementing effective and creative marketing campaigns that generate new leads, and opportunities and accelerate pipeline through deal registration
• Ability to logistically execute multiple concurrent events that require effective pre/during/post motions and communication among cross-functional teams
• Experience working with channel and strategic partners to plan and execute programs
• Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making
• Team player with exceptional organizational skills and attention to detail, and the ability to work in a fast-paced and changing environment with tight deadlines
• Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools).
• Excellent writing and presentation skills

Better Together

Diversity. Inclusion. They’re more than just words for us. They are the guiding values of how we build our teams, cultivate leaders, and create a culture where people feel connected.

We take care of our employees so they can take care of our customers. Customers who come from all walks of life just like us. We hire incredible people from diverse backgrounds because when we are different together, we are stronger together.

About Us

BeyondTrust is the worldwide leader in intelligent identity and access security, enabling organizations to protect identities, stop threats, and deliver dynamic access. We are leading the charge in innovating identity-first security and are trusted by 20,000 customers, including 75 of the Fortune 100, plus a global ecosystem of partners.

Learn more at www.beyondtrust.com. 

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