Brand Marketing Manager

Convene is an Equal Employment Opportunity Employer and we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) and strive to create an inclusive and equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing and improving. We welcome applicants from all backgrounds, experiences, abilities and perspectives to join us on this journey.

Brand Marketing Manager

Requirements: This is a hybrid position requiring three days in-office per week in New York City. 

Convene is seeking a Brand Marketing Manager to join its global Marketing Team.  The ideal candidate will have experience developing and executing integrated brand marketing initiatives for a global lifestyle company and/or a portfolio of brands.  The Brand Marketing Manager will report directly to the Senior Director of Brand & Communications.

What You’ll Do: 

The Brand Marketing Manager is responsible for supporting global marketing efforts for our portfolio of brands including strategy development, execution, and collaboration with Regional Marketing Managers on local adaptation.  The focus of this role will be building brand awareness for the Convene portfolio of brands, which includes etc.venues, and its full suite of products - Events, Meetings, and WorkPlace.

This position will sit on the Brand & Communications Team and work closely with the Performance Marketing Team to support Demand Generation and Regional Marketing efforts, serving as the key liaison to ensure cohesion and consistency across global and local marketing messaging and tactics.

Overview: 

• Ownership of the annual marketing calendar, accounting for all global campaigns, industry events, and brand activations, as well as supporting regional adaptations
• Develop and execute global brand marketing and awareness campaigns for a portfolio of brands, inclusive of campaign standards, taglines, and visual guidance, as well as deployment methods such as email marketing, print and digital ad buys, events and activations, barters/partnerships, and more
• Develop and execute industry use-case campaigns for all products across the portfolio of brands
• Identify print advertising and/or sponsored content opportunities in national media outlets and/or relevant trade publications
• Champion and enforce brand messaging and standard across all internal departments to ensure consistency and cohesion for all brands across the portfolio
• Partner with Product and Commercial teams on go-to-market strategies for new initiatives (e.g. Refer-a-Friend Program)
• Manage global tradeshow calendar and coordinate on-site booth activations.  Serve as a representative of the company at select client-facing events
• Serve as production coordinator for brand and property video shoots
• Lead association and industry organization partnerships (i.e. national chapters of MPI, ILEA, et. al.)
• Manage global email marketing and newsletter calendar 
• Manage Client Advisory Board in partnership with Product team
• Partner with Sales Enablement to identify buyer personas, industry trends, and other variances to better inform Commercial strategy
• Manage and maintain brand website and universally-used aspects of the commercial technology stack
• Assist with the development of an evolving brand strategy for a portfolio company
• Monitor campaign performance metrics and report out on key findings while iterating on tactics 
• Assist Regional Marketing team with the coordination and planning of marketing events, as needed

What We Look For:

• Extensive brand marketing experience required, with a bias towards ROI and performance marketing preferred
• Experience working with a global lifestyle brand or brand portfolio high preferred
• Proven track record of driving brand awareness and executing savvy and successful global marketing campaigns
• Leadership qualities with the ability to create alignment across multiple internal stakeholders
• Critical thinker who is business-minded yet creative, organized, and highly motivated 
• Excellent written and verbal communication skills
• Excellent grammar and attention to detail
• A keen eye for visually compelling creative and collateral
• Strong time management, organizational, and prioritization skills. Must have the ability to balance multiple priorities and projects simultaneously
• Self-motivated approach with the ability to take initiative while also being a team player
• Ability to maintain top-quality work in a high-volume environment
• Experience in meeting/event, hospitality, or commercial real estate industry a plus
• Proficiency in WordPress, Hubspot, Salesforce, and/or Google Analytics a plus
• Must be able to provide work samples including writing examples or a campaign portfolio upon request

Compensation:

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Base Salary:

Salary Min: $100,000 Salary Max: $110,000 

This role is also eligible for Convene's annual incentive performance bonus plan.

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. 

Who We Are:

Convene is a global lifestyle hospitality company that designs and operates premium meeting, event, and flexible office spaces.  It is the largest single provider of dedicated meeting and event venues in the U.S. and U.K. with a network of 38 locations across nine cities; the Convene portfolio of brands includes etc.venues, Club 75, and the “by Convene” label for bespoke locations in partnership with other organizations.  With a combined 44 years of experience, Convene brands bring hospitality and lifestyle into traditional commercial real estate assets, partnering with the industry’s top landlords to deliver increased building value while also creating premium experiences for tenants.  The company counts Ares and RXR Realty among its investors, and has been named one of America’s 100 Most Promising Companies by Forbes and a Best Workplace by Inc. magazine, Fortune magazine, and Built In.  Learn more at https://convene.com/.   

We’re Here For You: 

At Convene, you’ll receive:

Health and Wellness

• Excellent health coverage for you and your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being and support for everyday life
• Fertility & family planning through Kindbody

Time Off and Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug and recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support and Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development and Recognition

• Continuous professional and personal development support
• Employee recognition and reward programs to mark achievements and milestones

Community and Impact

• Opportunities to volunteer, donate, and participate in community give-back initiatives
• The opportunity to have a significant impact on your team and the business in the work that you do

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