‘COLORS’ is Viacom18’s flagship brand in the entertainment space in India. A combination of ‘emotions’ and ‘variety’, COLORS, launched on 21st July 2008, offers an entire spectrum of emotions to its viewers. From fiction shows to format shows to reality shows to blockbuster movies – the basket contains all ‘Jazbaat Ke Rang’. ‘COLORS’ is dedicated to promoting ‘cohesive viewing’, through shows such as Udaariyaan, Bekaaboo, Parineetii, Junooniyatt, Agnisakshi… Ek Samjhauta, PyarKe Saat Vachan Dharampatnii, Saavi Ki Savaari, Suhaagan, Naagin, Tere Ishq Mein Ghayal, Bigg Boss, and Khatron Ke Khiladi amongst others.