COLORS Gujarati (Erstwhile ETV Gujarati) is the only Gujarati general entertainment channel reflecting the kaleidoscope of distinctive tastes and traditions of the vibrant state of Gujarat through its innovative and differentiated content. With a tagline of βDil Thi Gujaratiβ the shows connect with the hearts of the audiences. The channel has an eclectic mix of Fiction and Non Fiction shows. Some of the flagship fiction shows include The Rasoi show, Rashi Rikshawali, Sorath Ni Mrs Singham, Popular Non-fiction show include Colors Kalakaar. Fiction shows which have won the hearts of our viewers like Mari Ladki Re, Maru Mann Mohi Gayu, Radha Radhav, Motiba Ni Nani Vahu.