Director, Product Design - Invest

The role

As a Director of Design for Invest, you will define and drive the vision for SoFi’s investing platform, shaping the way millions of people build their financial futures. This role requires deep experience in the investing space, with a strong understanding of retail investing, trading platforms, portfolio management, and wealth-building tools.

Your primary responsibility will be to lead and elevate design across SoFi Invest, ensuring that our products—including stock and options trading, automated investing, and more—are intuitive, compelling, and delightful. You’ll collaborate closely with product, engineering, and business leadership to identify opportunities, drive innovation, and set a high bar for craft and execution. Additionally, you’ll be responsible for connecting Invest with the broader SoFi ecosystem to create a seamless and cohesive member experience.

We are specifically looking for a leader with prior experience designing for investing or trading platforms. You should be comfortable navigating the complexity of financial markets, regulatory considerations, and investor behaviors to create experiences that are both sophisticated and accessible.

As a senior leader in Research & Design, you’ll play a key role in mentoring and growing design talent, establishing best practices, and contributing to a strong creative culture at SoFi. You’ll also work closely with design leadership across the company to ensure consistency and excellence across all of SoFi’s financial products.

SoFi’s ambitious plans for Invest will only be realized with the addition of great talent—starting with you.

What you’ll do: 

• Define the design strategy and vision for our Invest products
• Collaborate with key partners including Product, Engineering, Business, Marketing & Ops
• Strategize on roadmaps and priorities with key cross-functional leaders
• Ensure strong design practices from concept to launch, resulting in high quality, polished launches
• Model strong communication skills and ability to influence a diverse group of stakeholders
• Leverage data and research investigations to build strong points of view on product direction
• Collaborate directly with the Research & Design Leaders to ensure a coherent single SoFi experience, beyond your primary product & feature areas
• Spearhead critical efforts in process, craft and execution 
• Mentor, inspire, and grow members of the larger Research & Design team

What you’ll need:

• 12+ years of experience successfully shipping products and features from start to finish
• 5+ years leading teams of designers
• Proven experience designing for investing, trading, or wealth management platforms
• Entrepreneurial mindset and passion for building a business
• Able to effectively communicate design solutions to all audiences, inclusive of executive leadership & the C-suite
• Strong project planning, time management, and collaboration skills
• Able to deeply understand business goals and outcomes by leveraging the use of data analytics, user testing, and research to inform and validate design decisions and focus on constant improvement
• Expert in best practices in UX, design, and information architecture across responsive Web, iOS & Android
• Experience with current design tools (Figma, Adobe Creative Suite, etc.)
• Experience working in an Agile development environment using tools like Jira and Confluence
• A portfolio URL or PDF to submit with the application with examples of mobile and responsive web product design

Nice to have:

• Experience working in both marketing and product design settings