Growth Management -Deputy General Manager - Offline
About Us: Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology.
About the role: We are looking for a highly analytical and execution-focused Business Growth Manager to drive merchant engagement, retention, and monetization across the Paytm for Business app. This person will play a critical role in improving merchant lifecycle journeys, optimizing in-app funnels, and driving revenue through data-driven strategies and growth experiments.
Roles & Responsibilities: ● Own the growth charter for the category and work closely with central teams to strategize and coordinate the executions of such campaigns.● Devise innovative user growth strategies in line with the category’s vision and business goals to increase the category’s presence on and off the app● Identify demand levers by thoroughly understanding consumer behavior and building offerings around it● Creating and executing a strong performance marketing strategy & execution plan● Developing and managing digital prospecting and remarketing campaigns● Identifying user cohorts and run custom growth campaigns to drive user activation and user reactivation● Work closely with management to share funnel conversion improvement ideas, feedback & present results.● Measure and report the performance of all marketing campaigns, and assess ROI and KPIs● Monitor market trends, research consumer markets, and competitors’ activities● Identify funnel issues and collaborate with internal teams to resolve them● Define user acquisition and user retention strategy● Have an understanding of marketing and consumer behavior, experience in deploying successful marketing campaigns, and take ownership of implementation, tracking, and analytics
Competency ● GTM Strategy● Category Management● Negotiation● Offline, CLM Marketing & Performance Marketing● P&L Ownership● Product Strategy● Advance Excel
Superpowers/ Skills that will help you succeed in this role:● 6-8 years of relevant experience in Consumer internetindustry in similar roles across Growth and Category● Experience is building category from the nascent stage is a plus point● Extremely adept at stakeholder management
Requirement:-Configure and implement all planned campaigns and ensure timely go-live as per planned marketing calendar-Work with central design and marketing team to create highly engaging creative and content to optimize CTR and conversions-Designing and carrying out experiments and A/B testing, to optimize conversion across the user funnel-Analyse and report on campaign performance metrics, using marketing analytics tools-Work closely with cross-functional teams, including design, traffic and business, to ensure alignment and effective execution
Why Join us?Bragging rights to be behind the largest fintech lending play in IndiaA fun, energetic and a once-in-a-lifetime environment that enables you to achieve your best possible outcome in your career
With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!
