Product Marketing Manager – Equity, IPO, SIP & Other Investment Products-PML

Location: BangaloreExperience: 4-6 yearsReports to: Head of MarketingAbout Us: We are an innovative online broking firm, committed to providing cutting-edgefinancial services and empowering individuals to take control of their financial future. As wecontinue to grow, we are looking for a skilled and passionate Digital Marketing Professional tomanage, and elevate our brand voice and social media presence while adhering to industryregulations.About the Role:We’re hiring a Product Marketing Manager to lead marketing efforts for our broader investmentofferings including Equity, SIPs, IPOs, and other trading products. You will craft strategies thatdrive user engagement and revenue, while positioning our brand as a trusted and innovativeinvestment platform.Key Responsibilities:● Drive go-to-market strategies for equity trading, IPOs, SIPs, and new investmentproducts.● Develop segmented campaigns for different investor personas (retail, HNIs, traders).● Work with product, analytics, growth and customer support teams to refine offeringsand communication.● Plan launch campaigns for upcoming IPOs or investment features.● Use content, social media, influencers, and performance marketing to build awarenessand drive action.● Create product education materials including videos, guides, and in-app tutorials.● Track and report performance metrics to stakeholders, using data to refine strategy.Requirements:● 4-6 years in product marketing or investment product roles within broking or fintech.● Knowledge of Indian equity markets, IPO processes, and SIP investing.● Demonstrated success in managing multi-channel marketingcampaigns.Differentiating offerings in a competitive market.● Ability to simplify complex products into compelling narratives.● Strong collaboration and analytical skills.● Ability to juggle multiple campaigns, product launches, and stakeholder inputseffectively.
Why Join Us?● Be a part of a fast-growing and innovative firm in a dynamic industry.● Opportunity to shape and scale the social media presence of a leading brand● Collaborative work culture with opportunities for professional growth and development.