Demand Generation Hub Manager

At Verkada, we're known to push traditional boundaries with a first principles mindset, and our B2B demand generation efforts are no exception. As a Demand Gen Hub Manager in charge of scaling demand for our in-person field marketing motions, you'll be joining a highly selective marketing team of creatively hacky thinkers who are trying to battle efficiency goals as we continue to scale our motions. 

With a focus on data-driven decision-making, the Demand Gen Hub Manager will plan, execute, and optimize campaigns across all Digital and Outbound channels to drive demand to our in-person programs run by the Field Marketing team as well as ensure strong post-event follow-up. We hope to scale our field marketing events motion from under 100 to over 500 events this year! 

Please note that this role is on-site at HQ in San Mateo, CA.

Key Responsibilities

• Execute digital marketing campaigns that drive the right decision makers to our field marketing events using any platform that meets the minimum ROI (e.g. Linkedin, Meta/Instagram, content syndication, email, and new channels)
• Execute tailored outbound ABM campaigns with Marketing Development Reps (MDRs) using tactics such as Direct Mail, Linkedin InMails and Cold-Calling to personalize and get top decision makers to attend high-value field marketing events. 
• Ensure follow-up actions are effectively executed in collaboration with the sales team to convert the strong attendance at field marketing events into a robust deal pipeline.
• Analyze performance data to identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI.
• Collaborate with cross-functional teams to align strategies with overall business goals. 
• Create regional digital ad and marketing assets to support field marketing initiatives.
• Drive innovation and experimentation in campaign tactics to stay ahead of industry trends and leverage new growth opportunities. 
• Report on campaign performance and strategic insights to senior management, providing actionable recommendations for future initiatives. 

Qualifications

• 4-year undergraduate degree (quantitative field of study strongly preferred)
• 3-7 years of work experience, with a proven track record of successful customer acquisition strategies. 
• Strong quantitative background with experience using data and metrics to inform marketing decisions - proficiency in analytics tools preferred (e.g. SQL)
• Excellent communication and interpersonal skills, with the ability to work effectively in a team environment and manage relationships with internal and external stakeholders. 
• Ability to manage multiple projects simultaneously, with high attention to detail and organizational skills. 
• Experience in Figma, Indesign or another design tool preferred  
• Experience with digital marketing automation and CRM tools preferred (e.g. Marketo, Salesforce, and Outreach). 
• 0 Inbox mentality