Senior Director, Content Marketing

Your Role:

The senior director of content marketing is responsible for developing, executing and leading Tenable’s content strategy. This person will work closely with cross-functional teams, especially corporate marketing, demand generation, and product marketing, to support global initiatives and business objectives.

Your Opportunity:

• Develop and manage a holistic content framework to build brand awareness and permission with CISOs other C-level executives while driving consistency across all assets.

• Support demand and pipeline creation with specific content initiatives for the various stages of the buyer’s journey. Measure and analyze content’s impact on pipeline and business growth.

• Write and edit compelling short-form copy for digital ads, partnering with the creative and digital teams to measure, track and consistently improve results. Develop and roll out an a/b testing strategy to quickly experiment with new concepts and approaches.

• Produce and launch exceptional web copy to build a consistent and powerful brand narrative and ensure SEO best practices. 

• Leverage data to measure performance, synthesize insights and drive strategic improvement across all programs.

• Manage creative marketing agency, contractors and other vendors as required.

What You'll Need:

• 15+ years in content marketing, corporate marketing, journalism or related experience; 7+ years’ experience as a direct people manager; experience managing other people managers preferred.

• Excellent verbal, written, interpersonal and problem-solving skills.

• Deep expertise in building, launching and managing holistic content strategies that drive audiences to act.

• Extensive experience across multiple content formats, from digital ad copy to web, white papers to emails 

• Experience working with revenue marketing, sales and partners.

• Ability to curate, interpret and leverage data to drive strategic improvements and secure buy-in from key decision-makers.

• Ability to collaborate in a highly matrixed environment with many different stakeholders, including all levels of management.

• Capacity to balance multiple projects with aggressive deadlines at the same time.

• Bachelor's degree in marketing, journalism, communications, English or equivalent.

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