Roku

Marketing Manager

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Toronto, Canada

3h ago

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Job Description

Teamwork makes the stream work.

Roku is changing how the world watches TV

Roku is the #1 TV streaming platform in the US and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.

From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.

About the team 

The Consumer Engagement Marketing team’s mission is to drive engagement with the Roku platform by inspiring and delighting our customers throughout their journey with Roku. The team is comprised of marketers specializing in Lifecycle Marketing, Product Marketing, and Integrated Marketing. We aim to provide customers with the best streaming experience possible by helping them discover new features, engage with entertainment across the Roku platform, and delight in the entire experience. When we succeed, we drive value for our business. The team partners closely with teams from across Roku including Brand, Product, MarTech, Ad Sales, and Analytics.   

About the role 

We are looking for a proactive and strategic marketer who is passionate about the intersection of technology and entertainment and wants to make an impact at a global scale. Reporting directly to the Senior Director of Consumer Engagement Marketing, the Marketing Manager will drive the strategy and execution of large-scale marketing initiatives that drive engagement amongst Roku’s existing customers in multiple international markets. This includes bespoke campaigns that are specific to a single market, as well as campaigns that are scalable across multiple markets. You will execute these campaigns and associated strategies using a variety of tactics and channels including email, mobile push, on-device, web, and more.

You are a collaborator at the core, partnering with team members in the US to efficiently, and effectively, extend US marketing campaigns to global markets while taking localization needs into account. You are the Marketing equivalent of a Swiss Army Knife, seamlessly flexing across Product Marketing, Lifecycle Marketing, and Integrated Marketing, focusing on each area as appropriate to align with the strategies and goals of Roku’s international business.

The ideal candidate will be a fast learner with a strong understanding of consumer audiences and a passion for engaging them through delightful, creative marketing. You will thrive on seeking out ways to make our campaigns bigger, better, and bolder. You will have a strong foundation in marketing, a customer-focused approach, and most importantly, a strong can-do attitude that makes you comfortable working in a fast-paced, dynamic environment that encourages autonomy.

What you’ll be doing 

Product Marketing: Partner with both US and in-region colleagues to develop and implement global product marketing strategies, collaborating with product teams to create compelling product positioning, messaging, and go-to-market plans.
Lifecycle Marketing: Execute lifecycle marketing campaigns to engage and retain customers. Utilize data-driven insights to optimize automated customer journeys.
Integrated Marketing: Lead the planning and execution of large-scale integrated marketing campaigns across multiple channels. Ensure consistency in strategy, messaging, and branding across all touchpoints.
Collaboration: Partner closely with US-based marketing teams to adapt and extend successful campaigns to other high-priority regions, ensuring local nuance and needs are considered.
Market Expertise: Establish a deep understanding of Roku customers in all international markets using both internal and external insights. Use these insights to inform marketing strategies, prioritization, and campaign planning.
Performance Tracking: Monitor and analyze the performance of marketing campaigns. Provide regular reports and insights to stakeholders and make data-driven recommendations for improvement and optimization.
Cross-functional Coordination: Serve as the overall campaign owner, and central conduit, to ensure successful execution of large-scale campaigns that require seamless coordination of tactics and deliverables from across many teams.

We’re excited if you have 

6+ years of relevant marketing experience, preferably at a technology or entertainment company. 
Experience working in a Global role managing campaigns across multiple regions.
Strong focus on the customer, marketing instinct, and passion for the business. 
In-depth understanding of marketing best practices across multiple channels including email, mobile push, owned media, and more.
Experience collaborating with partners such as sports leagues, industry bodies, etc. to execute large-scale marketing campaigns. 
Ability to work independently and take ownership of projects from start to finish in a fast-paced environment. 
Experience in deriving meaning from data through testing and optimization, and taking appropriate action based on key learnings. 
Proven planning, prioritization, and organizational skills. 
Skilled communicator with excellent verbal, presentation, and written communication abilities. 
Big team player, who thrives in a cross-functional environment.
Bachelor’s degree in Marketing, Communications, Business, or a related discipline required.

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Benefits

Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs. It's important to note that not every benefit is available in all locations or for every role. For details specific to your location, please consult with your recruiter.

The Roku Culture

Roku is a great place for people who want to work in a fast-paced environment where everyone is focused on the company's success rather than their own. We try to surround ourselves with people who are great at their jobs, who are easy to work with, and who keep their egos in check. We appreciate a sense of humor. We believe a fewer number of very talented folks can do more for less cost than a larger number of less talented teams. We're independent thinkers with big ideas who act boldly, move fast and accomplish extraordinary things through collaboration and trust. In short, at Roku you'll be part of a company that's changing how the world watches TV. 

We have a unique culture that we are proud of. We think of ourselves primarily as problem-solvers, which itself is a two-part idea. We come up with the solution, but the solution isn't real until it is built and delivered to the customer. That penchant for action gives us a pragmatic approach to innovation, one that has served us well since 2002. 

To learn more about Roku, our global footprint, and how we've grown, visit https://www.weareroku.com/factsheet.

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