Manager, Regional Marketing UKI & Northern Europe (London, United Kingdom)

We need a Marketing leader to coordinate marketing efforts in the UK and Northern Europe and drive lead generation and revenue growth as we expand across Europe. In this role, you will develop and implement comprehensive regional demand generation and field marketing strategies to optimally reach, engage and convert our local audiences, collaborating closely with our sales teams. You’ll be focussed on upleveling our brand awareness, driving demand for growth and helping delight and retain our customers.

You’ll be part of the International Marketing Team and partner closely with Sales, Product Marketing, and Design and Developer Advocate teams to connect marketing initiatives and tactics to the wider vision and mission of the business. 

This is a full time role based in our London hub. 

What you'll do at Figma:

• Set the Demand Gen/Field strategy: Build and execute strategies and programmes for the UK and Northern Europe region to support the overarching INTL marketing goals to drive brand awareness (measured through sign ups) and generate pipeline (SAO + PG). Ensure successful implementation, standard methodology, and valuable outcomes.
• Partner with Sales: Collaborate with regional Sales partners (Sales leadership, Sales enablement and Sales Consulting teams) to deliver a sales-led marketing strategy (net new to existing customer expansion)
• Global collaboration: Work closely with marketing team members in both International and Global teams, to deliver consistent and impactful marketing results through the funnel and across multiple channels and all business segments in local languages
• Performance Tracking and Budget: Develop and implement frameworks and processes to ensure team success, including the tracking and measurement of all marketing programs and spend to budget
• Regional Leadership: Be a regional leader and an International Marketing brand ambassador

We'd love to hear from you if you have:

• 10+ years of B2B Marketing leadership experience across multiple countries in Northern Europe
• Experience building and completing full funnel Demand Gen strategies for different segments
• Deep understanding of digital marketing mix, and you understand how to use digital channels to optimise and scale programmatic campaigns 
• Managed all sorts of field events and you’ve experienced all the things that help make events a success (and the things to avoid in the future)
• Understand how to work with and influence partners. You have experience solving sophisticated marketing problems, and collaborating with senior management to find success.
• A data-driven yet creative mind who loves bringing new ideas to existing projects and continuously inspires the team to try new things.
• Strategic planner - you excel at foreseeing potential hurdles and devising imaginative strategies to surpass team goals. 
• A love of bringing people together. You drive team collaboration, and also enjoy working with people outside of your team and outside of the company.
• People management experience – you understand how to motivate different types of people and help individuals reach their potential

At Figma, one of our values is Grow as you go. We believe in hiring expert, inquisitive individuals who are eager to learn and advance their abilities. If you're excited about this role but your prior experience doesn't perfectly match the job description, we still encourage you to apply. You may be just the right candidate for this or other roles.

#LI-SB2