Marketing Campaigns Manager, Enterprise & Industry

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companies—from the world’s largest enterprises to the most ambitious startups—use Stripe to accept payments, grow their revenue, and accelerate new business opportunities. Our mission is to increase the GDP of the internet, and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyone’s reach while doing the most important work of your career.

About the team

Stripe’s global demand campaigns team delivers marketing campaigns that drive awareness and engagement for our products and solutions worldwide. Working closely with sales and marketing teams, our campaigns support Stripe’s larger business objectives and deliver measurable results. Using a broad suite of metrics, we continuously measure our work and refine our strategies to improve outreach, enhance the customer journey, and support revenue growth for the organization.

What you’ll do

In this role you’ll be responsible for developing and optimizing targeted marketing campaigns that drive engagement and pipeline growth for the enterprise segment, with a specific focus on key industries (Retail, Insurance.) 

You’ll work closely across fellow marketing teams, sales, and more to build integrated enterprise campaign strategies and content, then work with regional teams to deliver materials through integrated channels. You’ll use your deep enterprise, Retail and/or Insurance industry, campaign, and ABM expertise to build awareness of Stripe’s offerings, and position the industry-specific value to prospect accounts and decision makers. You’ll capture performance against all of your efforts, analyze results, and share learnings to drive continuous improvement and increase revenue growth.

Responsibilities

• Develop enterprise campaign strategies and deliverables (with added focus on the Retail and Insurance industries.)
• Partner with product marketing, regional marketing, and sales teams to define and implement both breadth campaign/content and account-based marketing strategies.
• Work with regional marketing to ensure local relevance and campaign delivery.
• Use your multi-channel expertise to deliver campaigns via digital, web, email, direct mail, social, events, through-sales, and more, all in partnership with functional and regional teams.
• Partner with product marketing and content/editorial teams to develop compelling, industry-relevant campaign materials, including whitepapers, guides, blogs, checklists, etc.
• Use and/or recommend leading tools to harness intent signals and reach target industries and accounts with bespoke messages at scale. 
• Leverage your background in enterprise marketing to recommend
• Act as Retail and Insurance industry expert to champion market trends, competitive context, and customer insights, ultimately shaping all industry campaign strategies.
• Track, analyze, and report on campaign performance metrics with a focus on lead generation, pipeline, and target account penetration. Share learnings regularly to improve overall campaign efficacy. 

Who you are

We’re looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements, you are encouraged to apply. The preferred qualifications are a bonus, not a requirement.

Minimum requirements

• 6+ years of enterprise B2B marketing experience that includes campaigns, content, and account-based marketing, with demonstrated increase in scope
• Exceptional knowledge of the Retail and/or Insurance industries
• Proven expertise in partnering with regional marketing and sales teams to build, grow, and develop pipeline
• Analytical acumen, with the ability to build, interpret, and adjust measurement tools and data
• Strong presentation, writing, and communication skills
• Appetite and ability to work through ambiguity, evaluate and recommend solutions, and drive clarity across complex, global stakeholder groups
• Ability to build campaigns and programs from the ground, orchestrating many moving parts across disparate functions

Preferred qualifications

• Experience at a highly dynamic, fast-growing growth tech company
• Experience in the payments, financial technology, or adjacent industries or marketing FinTech solutions