Growth Marketing Manager, European Markets

**This will be a hybrid role with a 2 day/week office requirement**

Job Summary:

The role of the Marketing Manager – Growth Marketing (European Markets) is to help drive the growth
strategy across our performance marketing channels, including paid search and shopping, paid social,
display, and video advertising, to drive sales, revenue, new customer acquisition, and eCommerce app
user acquisition for the European Region. This role will report directly to the Director of Global Paid
Media and will also support the Director/General Manager of the European markets to develop strategies
to scale and optimize our performance marketing channels. You will be the lead and own all aspects of
the European region’s paid media program including managing the budget and determining the media
mix, monitoring campaign performance and optimizing each channel, building and implementing a testing
frmework, optimizing our creative to drive performance, and developing reporting to share with
stakeholders and leadership. The ideal candidate will be data-driven, analytical, creative, and
have deep experience driving growth for enterprise e-commerce companies. The candidate should have
advanced excel skills, and will be comfortable with pulling and manipulating data themselves to create
analyses and reporting that will ultimately drive actionable insights.

Job Expectations:

• Help drive iHerb’s paid search and shopping, paid social, display, and video performance
  marketing strategies, from conception to execution, optimization, and post campaign analysis.
• Develop strategies to drive eCommerce User App Acquisition through paid media, app store
  optimization (ASO), etc.
• Collaborate with the European regions lead and specialists to scale their paid media program
  and identify opportunities and new platforms to test
• Plan and manage large scale campaigns on search platforms (e.g., Google and Bing Search and
  Shopping) and on social and display platforms (Facebook, Instagram, Twitter, YouTube,
  Snapchat, Apple Search Ads, TikTok, etc.) working within the native tools on each platform to
  execute and optimize campaigns.
• Partner with our business insights, product, and engineering teams to enhance our tracking
  efforts (across web and app) and develop/improve daily, weekly, monthly reporting, in order to
  provide the data and insights required for our platforms and teams to scale our marketing
  campaigns/programs efficiently.
• Optimize performance marketing campaigns to meet and/or exceed iHerb’s goals through
  channel-specific levers, including but not limited to: copy changes, keyword research & analysis,
  bid adjustments & automation, budget allocation, a/b testing, placement testing and creative
  optimization, product feed optimization, etc..
• Support product feed marketing efforts, including Google shopping, Facebook DPA, and
  shopping comparison sites
• Work cross-functionally with multiple internal/external stakeholders to execute marketing
  campaigns
• Collaborate with creative resources to develop creative assets necessary to achieve goals.
• Collaborate with Earned and influencer Media teams to run paid social strategies alongside
  organic social strategies and content.
• Ensure overall cost per acquisition (CPA) is within targets, and continuously drive customer
  acquisition at scale.
• Serve as the main point of contact for outside vendor and agency relationships.
• Maintain all relevant certifications such as Google Adwords Certified Professional

Knowledge, Skills and Abilities:
Required:

• Understanding of performance marketing strategies, tactics and processes.
• Strong understanding of the relationship between marketing channels and business objectives
• Proven track record of working at the strategic and tactical level to develop and execute
  innovative performance marketing campaigns
• Extensive knowledge of the paid search, paid social and display landscape, including optimization
  techniques and strategies, bidding models, and ad units across a variety of platforms (Google
  Search, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
• Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other
  major media buying platforms.
• Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc.
• Comfortable performing in a fast moving, performance-driven environment.
• Strong verbal and written communication skills
• Self-directed and demonstrates tact, diplomacy and a clear, courteous and professional manner
  when dealing with internal departments and external partners
• Must demonstrate effective oral communication skills and the ability to work cooperatively with
  teams inside and outside of the department

Equipment Knowledge:

• G-Suite and/or Microsoft Office Suite
• Knowledge of Google Ads, Facebook, and other ad platforms.
• Hands-on experience with and intermediate to advanced knowledge of paid search management
  platforms, product feed management platforms and/or tag management technology
• Knowledge of Asana or other task management platforms is a plus.
• Intermediate to advanced knowledge of analytics platforms, especially Google Analytics
• Experience with AppsFlyer or Adjust a plus
• Advanced knowledge with Excel including knowledge of pivot tables and intermediate to
  advanced formulas

Experience Requirements:

• At least 4-5+ years of experience in paid search, paid social, display and video marketing,
  preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency
  managing similar size campaigns.
• Experience driving campaigns from concept through to execution and performing post-campaign
  analysis
• Experience with Google Search and Shopping, Facebook Ads, Google Display Network,
  programmatic display advertising, and video advertising on YouTube.

Education Requirements:
A bachelor’s degree in marketing, advertising, statistics, or other related field.

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