Product Marketing Manager, GTM (Fixed Term Contract)

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 6 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  
• Experience managing cross-functional or cross-team projects.
  

Preferred qualifications:

• Experience in consulting and working with behavioural marketing data.
  
• Experience with marketing and sales operations, financial analytics, or other related analytical experience.
  
• Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
• Experience working with creative agencies, and managing creative campaigns from strategy through to execution in a fast-paced environment.

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Consumer Apps Marketing works on products that consumers interact with everyday. Our team works to showcase the magical innovation being worked into the products people already know and love- that make them more relevant and even more helpful.

For the Platforms & Devices Marketing team, our goal is simple: to bring the magic of Google Platforms & Devices to partners and consumers. Platforms & Devices is one of the most dynamic and fastest growing areas at Google. Our product portfolio covers a wide range of categories from laptops to phones to smart home products, devices, subscriptions, and more. To bring our vision and products to life globally, the marketing team partners closely with strategic OEM, retail and carrier partners, and cross-functional stakeholders to bring our devices and services to consumers in a way that only Google can.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

• Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
  
• Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles and format, and collaborate with the production team to publish the marketing content.
  
• Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.