Responsible for scaling D2C brand’s portfolio on the platform with interventions and liaising with various internal & external stakeholders
Partner with demand, store-front & category teams to ensure the deliverables are met for D2C brands.
Manage team of account managers, executives and data analysts to achieve AOP
Program Management encompasses - GMV growth, TOI & Target Negotiation, Strategic Account Services, Marketing as a Service, Brand Full Stack Services
Business Development: Speaking to brands and onboard them on the D2C – Rising Star Program.
Enhancing the D2C program structure to create differential experience for the brands from the current set of MP brands
Monitor & Manage Key Business Metrics: Customer acquisition/ retention, Conversion, Segment/ Booking Volumes, Net Revenue, Revenue per Segment, Marketing/ Discounts per Segment and EBIT
Inputs to Supplier Relationships: Provide critical inputs to the Supplier Relations team for their ongoing discussions with various airlines
Product: Monitor global trends in consumer behavior and use a deep understanding of consumer needs
Cross-Functional Ownership: Role entails close working with various internal teams across Product, Technology, Fulfillment, Customer Support, Corporate Strategy and Marketing etc. The role will be to manage relationships and take accountability of the end to end delivery of tasks to lead to traffic growth, conversion and additional revenue for each category.
Pricing and Promotions: Ideate sales promotions with marketing teams, manage website pricing through bench-marking
Reporting: Performance reporting to internal and external stakeholders