Country Manager, Canada

About TripleLift

We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance.

As part of the Vista Equity Partners portfolio, we are NMSDC certified, qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.

The Role

TripleLift is hiring a Country Manager for Canada to join their North American Management team. The Country Manager CA is a highly strategic and visible position within the company and will deliver first-class sales leadership for the North American Sales organization. Reporting to the SVP, North American Sales, they will design and deliver the vision, strategy and execution that drives exceptional flywheel growth for publishers through advertisers/agencies and DSP partnerships. An empathetic and analytical sales leader, with a decade of experience operating at this level, they will have a significant network of agency leadership, direct advertisers and/or DSPs. They will have an intimate knowledge of how to lead, coach, and mentor a sales team, using input and output metrics.  This leader is adept at training and motivating sellers, building go-to-market strategies for the Canadian ad market, and forecasting/delivering against sales targets. They ideally have practiced Media Selling (inclusive of CTV and/or Retail Media) and/or Tech selling in a Media environment (DSP, SSP, Adserving, DMP/CDP, etc).

The Country Manager CA will be responsible for supporting new and existing business across the entire Canadian market, creating an actionable plan of execution for account prioritization, and selling TripleLift’s full suite of programmatic and managed service solutions - inclusive of Native, Display, CTV, Video and Data.  The best candidate brings C-level relationships with them to the table, and is comfortable presenting at both a tactical and strategic level; all the while evangelizing, educating and influencing agency key decision makers.

The Country Manager will be a player/coach with at least one other seller reporting to them initially.  This person will be Triplelift’s leader on the ground in Canada and will be in charge of the team’s management, target setting and career monitoring. Additionally, the Country Manager will be involved in our Publishers business monitoring its health by working closely with our Publishers Revenue Team.

Responsibilities:

• Establish and grow relationships with Senior / Executive HoldCo agencies, key advertisers, trading desks and DSP contacts
• Territory Leadership - creating team goals, OKRs, hiring, overseeing team training
• Lead sales and business development activities for all major HoldCo agency accounts
• Designing and driving the Vision, Strategy, Execution and Metrics for new business generation, revenue retention, key account growth and product diversification
• Negotiating and structuring trading agreements that drive client adoption of TripleLift's product portfolio and achieves revenue growth, across Native, Display, Instream, CTV
• Driving maintenance of team’s sales pipeline, accurately and effectively forecasting monthly and quarterly sales, and providing pipeline analysis to inform leadership and course correct to goals
• Influencing Product Roadmap prioritization with the CRO and CPO
• Influencing GTM strategy with our CMO and CPO
• Meet/exceed quarterly and annual revenue goals according to sales plan
• Establishing and growing relationships with senior-level decision-makers within the largest independent agencies and holding companies
• Attending industry events, networking effectively, speaking with confidence as a representative of TripleLift
• Presenting TripleLift's solutions to key decision-makers within holding companies, agencies and top 100 brands

Qualifications:

• Experience selling into an agency holding company
• 10+ years of experience leading a national organization in the Digital Advertising industry
• Significant business-development experience, including leading pitches
• Deep understanding of the agency landscape and how to identify who really has influence
• A prodigious agency rolodex (executives, discipline leads and account leads) and stellar market reputation
• Experience in a highly dynamic, rapidly changing start-up environment
• Peerless communication and presentation skills
• Ability to think around the corner and anticipate publisher, advertiser and agency needs
• Ability to influence and communicate with cross-functional internal teams
• Solid understanding of digital advertising including SSP-DSP dynamics, CTV, programmatic landscape, and general sales process
• Motivated team leader who consistently strives to exceed goals and push expectations
• Comfortable taking ownership of projects and showcasing key accomplishments
• Strives for continued learning opportunities to build upon craft
• Excellent communication and interpersonal skills
• Excellent organizational skills and attention to detail
• Ability to work individually and collaboratively
• Ability to work under pressure and multitask in a fast-paced start-up environment
• Ability to accept feedback and constructive critique positively
• Extremely strong and demonstrable work ethic
• CTV or Retail Media experience is a plus

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