About the Role
We’re looking for a strategic and data-driven Senior App Engagement Manager to define, build, and drive the engagement strategy for Skyscanner’s mobile app. This is a newly created role that sits at the heart of our ambition to make the app the primary channel for delivering value to travellers - from first search to in-trip experience.
You’ll work cross-functionally with Product, Data, Lifecycle Marketing, Geo, and Engineering to define what great engagement looks like, identify high-impact behavioural levers, and ensure our app experience drives session growth, feature adoption, and long-term user value.
This is not a campaign or messaging role - you’ll be focused on the insights, segmentation, prioritisation, and measurement that underpin an effective app-first engagement strategy.
What You'll Be Doing
Strategy & Insight
- Define Skyscanner’s app engagement framework, including segmentation of users based on behaviours and lifecycle stages.
- Build a shared understanding of what “good” engagement looks like across segments and user types.
- Establish a central source of truth for engagement metrics and performance.
Behavioural Analytics & Levers
- Identify the behavioural drivers and product features that correlate with retention and value.
- Prioritise levers (e.g. onboarding steps, feature usage, log-in behaviours) based on impact.
- Work with Data and Analytics to track and visualise engagement trends, drop-off points, and growth opportunities.
Cross-Functional Influence
- Partner with Product and Engineering to influence the roadmap based on behavioural insight.
- Define requirements for in-app targeting, personalisation, and feedback loops.
- Collaborate with Lifecycle Marketing to inform messaging strategy (without owning delivery).
- Work closely with the Central Geo team and local market leads to localise engagement strategies and adapt prioritised levers to regional contexts and user behaviours.
Measurement & Optimisation
- Develop and own the “User Engagement Score” or similar North Star metric.
- Set up frameworks to monitor migration between engagement segments.
- Track the long-term impact of product changes and lifecycle activity on behaviour, retention, and session frequency.
Success in This Role Looks Like
- Increased 7-, 30-, and 90-day retention for key segments
- Growth in app sessions per user and total app session volume
- Greater adoption and repeat use of high-value app features (e.g. Drops, Save, Explore)
- Defined and operationalised user engagement segments
- Product roadmap reflects prioritised behavioural insights
- Clear feedback loop between app behaviour, engagement levers, and team execution
What We’re Looking For
Essential Experience
- 4–6 years in a relevant role (e.g. app lifecycle, CRM strategy, growth/engagement, behavioural analytics)
- Experience working in a consumer mobile app environment
- Strong understanding of behavioural segmentation, retention, and product-led growth
- Analytical mindset; comfortable working with data teams to derive actionable insight
- Skilled at navigating cross-functional environments with multiple stakeholders
Nice to Have
- Experience with user engagement scoring or cohort-based lifecycle metrics
- Familiarity with tools like Braze, Amplitude, Mixpanel, or equivalent
- Exposure to localisation and regional marketing strategy
- Experience working alongside product managers and engineers
Why Join Skyscanner?
We’re building the travel app of the future — one that goes beyond search to become a trusted travel companion. As part of our App Marketing team, you’ll help shape how millions of users engage with travel, discover new tools, and build lasting habits. We move fast, test boldly, and work together to solve real traveller problems with data, creativity, and empathy.
