Role: Head of Paid Marketing (Display & Social) (12-month fixed term contract)
What we are looking for…
We are looking for an accomplished Principal Paid Marketing Manager (Display & Socical) for our rapidly growing marketing team, to connect with our millions of users a month and grow our audience across more than 50 countries worldwide.
Within our high performing Paid Marketing team, you will be responsible for shaping and leading the Display & Social strategy, ensuring alignment across verticals, regions and platforms. Your mission will be to deliver sustainable growth across Display & Social channels, in line with business targets.
This role is an amazing opportunity for a marketing professional to make a huge impact as we develop and evolve our data-driven paid marketing strategy to attract and engage with millions of travellers each month.
What you’ll do…
Strategy & Delivery
- Use your experience and knowledge to define and implement our global Display & Social Paid Marketing strategy across web and app
- Collaborate with Product, Engineering to ensure the right MarTech solutions are in place to support the delivery of our strategy
- Drive the adoption of modern marketing measurement practices, in collaboration with Business Analytics and Data Science teams
- Use a data driven, analytical approach to improve the effectiveness and efficiency of our budget across the marketing funnel to deliver against our long-term growth plans
- Leverage internal data, industry insights, market trends, and the competitive insights to identify large scale trends and opportunities to diversify our channel mix
- Grow our priority markets across regions through collaboration with regional marketing leads and ensure alignment with global strategy
- Collaborate with Regional and Design Teams to deliver a best-in-class creative strategy
Leadership and Team Management
- Lead and mentor a team of Paid Marketing professionals, fostering a culture of growth, collaboration, and excellence.
- Provide strategic direction, set performance goals, and support professional development for team members.
What you’ll bring…
- Experience in Paid Marketing: Extensive track record in leading large-scale, full-funnel Paid Marketing strategies across multiple channels and platforms for a global, complex, and fast-paced organisation.
- Strategic Mindset: Strong ability to align Paid Marketing initiatives with business objectives, supported by a clear vision and actionable roadmaps.
- Communication: Strong written & verbal communication, with the ability to clearly communicate complex data, insights and marketing requirements to internal stakeholders
- Stakeholder Management: Ability to work collaboratively in a cross-functional, diverse & geographically spread team environment and experience influencing across levels.
- Data-Driven Decision Making: Expertise in using analytics tools and data insights to shape strategy and measure success.
- Budget Management: Proven ability to manage multi-million pound budgets effectively and efficiently
- MarTech Proficiency: Expertise in using GMP, Smartly, MMM, GA4 and Attribution tools.
- Team Management: Proven success in managing and mentoring high-performing teams.
