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Iterable

Senior Product Marketing Manager

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REMOTE - US

2h ago
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Job Description

Remote

Iterable is the leading AI-powered customer engagement platform that helps leading brands like Redfin, SeatGeek, Priceline, Calm, and Box create dynamic, individualized experiences at scale. Our platform empowers organizations to activate customer data, design seamless cross-channel interactions, and optimize engagement—all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values—Trust, Growth Mindset, Balance, and Humility—to life. We foster a culture of innovation, collaboration, and inclusion, where ideas are valued and individuals are empowered to do their best work. That’s why we’ve been recognized as one of Inc’s Best Workplaces and Fastest Growing Companies, and were recognized on Forbes’ list of America’s Best Startup Employers in 2022. Notably, Iterable has also been listed on Wealthfront’s Career Launching Companies List and has held a top 10 ranking on the Top 25 Companies Where Women Want to Work.

With a global presence—including offices in San Francisco, New York, Denver, London, and Lisbon, plus remote employees worldwide—we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

How you will make a difference:

You will drive strategic product launches, adoption, retention and lifecycle initiatives for Iterable’s SMS channel with the goal of accelerating market traction of this core channel among our customers and prospects. 

The role requires a seasoned product marketing leader who can serve as a SME for SMS and be the driver across cross-functional teams (Sales, Customer Success, Product, Enablement) responsible for identifying opportunities & blockers for adoption, closing gaps, leading storytelling & narrative , driving accountability & executive reporting among other things. The ideal candidate will have a strong track record in driving SMS channel adoption , excellent leadership skills and a deep understanding of the Martech landscape. 

Responsibilities include:

  • Spearhead GTM launches for all products & features within the SMS portfolio. 
  • Drive adoption of SMS channel usage and new features within our customer base
  • Influence upstream product roadmap decision making  in partnership with PM
  • In partnership with the Sales team, orchestrate the cross-functional GTM motion to drive SMS revenue, best practices, accountability & reporting 
  • Acting as SME, own SMS internal knowledge goals and proactively work with Enablement team to generate content and drive adoption
  • Serve as product liaison (learnings from front line) gathering customer/market needs and gaps hindering growth or adoption goals and being the knowledge conduit between GTM teams
  • Drive strategic storytelling to set Iterable’s SMS offering apart in the marketplace & content that delivers best practices for SMS and/or cross-channel strategies (ie customer stories, sales collateral, demos, whitepapers).
  • Work cross-functionally with Product, Marketing, Sales, and Customer success teams to ensure alignment and success of SMS related initiatives.

Qualifications:

  • Minimum of 5-8 years of experience & understanding of SMS as a marketing channel. Understanding of compliance for SMS.
  • Strong product marketing portfolio driving product launch, adoption & lifecycle initiatives with senior cross-functional stakeholders 
  • Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
  • Deep understanding of the MarTech industry, market dynamics, and competitive landscape
  • Ability to think strategically and execute methodically.
  • Aptitude for technical language and a quantitative, analytical mindset.

Perks & Benefits: 

  • Paid parental leave
  • Competitive salaries, meaningful equity, & 401(k) plan
  • Medical, dental, vision, & life insurance
  • Balance Days (additional paid holidays)
  • Fertility & Adoption Assistance
  • Paid Sabbatical
  • Flexible PTO
  • Monthly Employee Wellness allowance 
  • Monthly Professional Development allowance 
  • Pre-tax commuter benefits
  • Complete laptop workstation

The US base salary range for this position at the start of employment is $130,000 - $195,500. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.

Recruitment Disclaimer:

Please be aware that Iterable, Inc. (“Iterable”) and our official professional recruiting agencies and platforms do not:

  • Send job offers from free email services like Gmail, Yahoo mail, Hotmail, etc.
  • Request money, fees, or payment of any kind from prospective candidates to apply to Iterable, for employment, or for the recruitment process (e.g. for home office supplies, or training, etc.).
  • Request or require personal documents like bank account details, tax forms, or credit card information as part of the recruitment process prior to the candidate signing an engagement letter or an employment contract with Iterable.

You may see all job vacancies on our official Iterable channels:

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at talent-ops@iterable.com upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

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