Senior Solutions Marketing Manager

How you will make a difference:

You will lead the development and execution of customer-centric marketing strategy, leveraging expert understanding of customer needs and lifecycle marketing across industry verticals to differentiate Iterable’s solutions with value-led use cases, applications, and outcomes in the voice of the customer.  You will work closely with executive leadership and cross-functional teams to align and prioritize the strategic roadmap for insight design - enabling the organization with clear, concise, and compelling narratives as to how Iterable provides differentiated business value for our customers.

This role requires a strategic thinker who can synthesize complex market dynamics, customer pain points, and competitive positioning into high-impact marketing strategies & narratives. You’ll work with Product Marketing, Sales, Customer Account Management/Success, Value Engineering, and Product teams to elevate Iterable’s value proposition in a competitive market.

The role requires a seasoned strategy leader who can serve as a subject matter expert for lifecycle marketing across industry verticals, identifying opportunities & blockers for customer adoption, closing gaps, leading storytelling & narrative development, driving accountability & executive reporting among other things. The ideal candidate will have a strong track record leading and developing lifecycle marketing strategy, excellent leadership skills and a deep understanding of the Martech landscape.

Key Responsibilities:

• Develop and refine a data-driven approach to understanding customer needs, industry trends, and competitive differentiation for Iterable Solutions
• Lead development of Iterable Insights Program, prioritizing roadmap for content development and organizational enablement based on value-led narratives 
• Scale industry expertise, developing differentiated solutions & strategies to tailor Iterable use cases and applications across verticals (ex. Retail, Consumer App, etc)
• Develop C-Level presentations and narratives to provide strategic guidance and establish realistic use cases and applications rooted in business value
• Conduct research and synthesize findings into clear insights that drive strategic positioning and sales enablement
• Collaborate with Sales and Customer Success teams to identify recurring pain points and opportunities that inform messaging and market strategy.
• Develop high-impact content strategy, including whitepapers, case studies, presentations, and sales collateral to communicate Iterable’s differentiated value.
• Lead the development of solution narratives that align with customer pain points and demonstrate ROI-driven benefits.
• Conduct industry-targeted research to inform and influence why customers must continue strengthening their partnership and investment in Iterable.
• Enable the Sales team with storytelling frameworks, use cases, and competitive insights that help drive deal velocity.
• Collaborate with Product, Rev Ops, and Customer teams to translate customer feedback and win/loss analyses into actionable insights for roadmap prioritization.
• Develop data-driven recommendations that inform strategic decision-making and business growth initiatives.
• Establish yourself as a trusted advisor to prospects, customers, and internal teams by providing expert insights on industry trends, business challenges, and best practices.

Qualifications:

• Extensive experience in Marketing or a similar strategic go-to-market role.
• Strong analytical skills and experience leveraging data and research to inform marketing strategies.
• Strong executive presence, GSD muscle, comfort with ambiguity & a solution orientation mindset
• Ability to think strategically and execute methodically.
• Exceptional ability to translate technical product capabilities into compelling customer value propositions.
• Proven experience collaborating with Sales, Product, and Customer Success teams.
• Ability to facilitate executive-level discussions and presentations.
• Ability to explain strategy and concepts to various audiences, including executives, practitioners, and internal stakeholders.
• Excellent storytelling, communication, and content strategy/development skills.
• Experience in B2B SaaS, martech, or customer engagement platforms preferred.
• Experience with Challenger Sales Methodology preferred
  

Perks & Benefits: 

• Paid parental leave
• Competitive salaries, meaningful equity, & 401(k) plan
• Medical, dental, vision, & life insurance
• Balance Days (additional paid holidays)
• Fertility & Adoption Assistance
• Paid Sabbatical
• Flexible PTO
• Monthly Employee Wellness allowance 
• Monthly Professional Development allowance 
• Pre-tax commuter benefits
• Complete laptop workstation

The US base salary range for this position at the start of employment is $136,000 - $210,000. Within this range, individual pay is determined by specific US work location, as well as additional factors, including job-related skills, experience, relevant education or training, and internal equity considerations.

Please note that the range listed above reflects only base salary. The total compensation package includes variable pay (where applicable), equity, plus a range of benefits, including medical, dental, vision, and financial. In addition, we offer perks such as generous stipends for health & fitness and learning & development, among others.