Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 5 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
- Experience influencing or selling to C-level stakeholders.
- Experience with data analysis using data sets using tools through full-time roles, internships, or relevant coursework.
Preferred qualifications:
- 1 year of experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
- 1 year of client-facing experience, with a track record of influencing across levels.
- Ability to analyze data sets and distill them into insights that are presented in a logical and compelling story.
- Excellent written and verbal communication skills, with the ability to deliver simple and compelling stories to audiences of all levels.
The Global Client and Agency Solutions Analytical Lead works with global companies consulting on measurement solutions and business opportunities.
In this role, you will help customers to advance measurement maturity and media effectiveness through business analysis, insights, and recommendations via measurement agendas. You will use data and analytics to transform the business of companies and will leverage compelling insights within data to solve problems.
Global marketing done right is becoming more challenging due to fast-changing consumer expectations, changes in individual market landscapes, and the rate of technological change. At its core, Global Clients and Agency Solutions (GCAS) helps leading brands, trade bodies and marketing partners navigate this complexity so that they can continue to be the market makers who positively shape our industry. Everyday, we help our partners fully utilize Google’s products, talent and insights to advance their marketing performance and the advertising ecosystem at large. Whether through building stronger tech and media foundations, surfacing cutting edge insights or structuring industry dialogue, GCAS helps shape what’s next into now.
- Advance measurement maturity with Google’s global customers.
- Advise on measurement best practice to improve media including Attribution, Media Mix Modelling, Incrementality testing, Global Learning Agendas, and Measurement Frameworks.
- Develop relationships with internal and external stakeholders and tell stories with data visually and verbally.
- Build relationships with influential cross-functional teams.
- Analyze internal and external data to identify opportunities, anticipate risks, develop solutions to customer marketing challenges, and measure success.
