Senior Manager, Sales Enablement and Content Development experience is a must

Position Overview

SonicWall is seeking a dynamic and experienced leader to manage a team of technical facilitators and content developers for our Sales Enablement organization. This role will be responsible for driving the creation, delivery, and continuous improvement of high-impact enablement programs tailored to empower our global salesforce and partner ecosystem. The ideal candidate will have a blend of leadership, strategic thinking, instructional design expertise, and technical acumen to ensure that enablement initiatives align with SonicWall’s business goals.

Key Responsibilities

Leadership & Team Management

• Lead, mentor, and develop a team of technical facilitators and instructional designers to deliver world-class enablement programs.
• Foster a collaborative and innovative team environment, ensuring alignment with the company’s mission and goals.
• Manage resource allocation and prioritize tasks to meet tight deadlines across multiple initiatives.
• Evaluate team performance and provide ongoing feedback to drive professional growth.

Sales Enablement Strategy

• Partner with sales leadership, product marketing, and other cross-functional teams to identify enablement needs and priorities.
• Develop a unified strategy for content development and facilitation that supports SonicWall’s sales objectives and partner ecosystem.
• Drive initiatives to enhance onboarding, technical training, and ongoing education for the global salesforce.

Content Development

• Oversee the creation of sales and technical enablement materials, including training modules, playbooks, certification programs, and customer-facing resources.
• Ensure all content is engaging, scalable, and aligned with SonicWall’s messaging, products, and solutions.
• Leverage data and feedback to continuously refine and improve enablement content.

Facilitation & Delivery

• Manage and support the delivery of live and virtual enablement sessions, ensuring technical facilitators are equipped to provide impactful training experiences.
• Promote best practices in adult learning and instructional delivery to enhance knowledge retention and application.
• Incorporate innovative learning technologies and methodologies to improve learner engagement.

Metrics & Reporting

• Define and track KPIs to measure the effectiveness of enablement programs, reporting outcomes to key stakeholders.
• Use data-driven insights to optimize the content creation and facilitation processes.
• Monitor feedback from sales and partner teams to continuously improve enablement initiatives.

Qualifications Required

• 5+ years of experience in sales enablement, learning & development, or related roles, with at least 3 years in a leadership capacity.
• Proven ability to manage and develop high-performing teams, including technical facilitators and instructional designers.
• Strong understanding of adult learning principles, instructional design methodologies, and technical training strategies.
• Exceptional project management and organizational skills, with the ability to balance competing priorities.
• Experience collaborating with sales, marketing, and product teams to develop enablement strategies.
• Outstanding communication and interpersonal skills to work effectively across a global organization.

Preferred

• Knowledge of SonicWall products, network security solutions, or related technology industries.
• Familiarity with enablement tools such as LMS platforms, content management systems, and video production tools.
• Certification in instructional design or related fields (e.g., CPLP, ATD).
• Bachelor’s degree in business, education, or a related field; master’s degree a plus.

Key Competencies

• Strategic Thinking: Ability to align enablement initiatives with SonicWall’s broader business objectives.
• Technical Aptitude: Comfortable understanding and translating complex technical topics into digestible content.
• Innovation: Creative problem solver who leverages new technologies and approaches to improve enablement programs.
• Leadership: Skilled at inspiring and managing teams, fostering a culture of collaboration and growth.

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