SEO Manager

About the Role

We are looking for a dynamic and results-driven SEO Manager to join the User Growth Tech team at Deliveroo. You will define and execute our global consumer SEO strategy across search engines, app stores, and AI platforms globally. You will ensure our websites and apps are easily discoverable and optimised across all platforms, balancing hands-on implementation with strategic planning.

What You'll Be Doing

• Developing SEO Strategy: Develop and implement an integrated SEO strategy for search engines (Google, Bing), app stores (Google Play, Apple App Store), and generative AI tools (ChatGPT, Gemini etc) globally.
• Driving optimisation: Optimise on-page, off-page, and technical SEO to improve rankings and drive organic traffic. Lead App Store Optimisation (ASO) efforts to enhance app visibility and engagement. Stay ahead of emerging AI search trends and adapt our strategies to optimise for AI-driven search results, ensuring discoverability across traditional search engines, app stores, and generative AI platforms.
• Performance Monitoring: Use tools like Google Search Console, App Store Connect, and SEMrush to track performance and adjust strategies as well as analysing and reporting on competitor activity.
• Cross-functional collaboration: Collaborate closely with product, design, localisation, engineering, local marketing, and brand & creative teams to ensure SEO best practices are embedded throughout our apps and websites.
• SEO trend Reporting: Keep stakeholders updated on SEO developments, ensuring our strategy evolves with industry and consumer behaviour shifts.

What We’re Looking For

• Experience: 5+ years hands on SEO and ASO experience. Strong understanding of SEO fundamentals, including site architecture, crawlability, and performance optimisation. Awareness of emerging AI platforms, how consumers are interacting with them to search for information and how to leverage SEO best practices to drive traffic from these platforms. Experience optimising Apple and Google app store listings.
• Data-driven: High degree of proficiency with analytics tools to measure and optimise SEO efforts.
• Excellent communication and influence: Ability to explain complex SEO concepts to non-technical teams to get buy-in for your work.
• Problem-solving: Demonstrate creative and strategic thinking to tackling SEO challenges in a dynamic and competitive problem space.

• Adaptability: Comfortable with ambiguity and evolving technologies.
• Proactive: Passionate about staying on top of SEO trends.
• Growth-oriented: Focused on continuous improvement and driving measurable outcomes.
• Collaborative: Highly experienced in collaborating across departments to achieve growth.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.