Marketing Director, Events & Corporate Programs

About the team:

HashiCorp is looking for its next Marketing Director for Global Events and Corporate Programs. The company has grown rapidly to be the leading global provider of multi/hybrid-cloud solutions for infrastructure and security devops automation and these solutions now sit at the heart of the cloud strategy for many of the world’s largest companies. This position will play a central role in defining the strategy and execution for the programs at the heart of how we most efficiently continue to create and accelerate new sales opportunities.

What you’ll do:

In this position you will be directly responsible for multiple teams at the forefront on the HashiCorp global revenue marketing strategy.

Events: HashiCorp is an active sponsor of many events around the world, including the highest level of AWS re:Invent sponsorship for the past two years. This role will have direct responsibility for managing the team leading the execution of these events.

Cloud Service Provider (CSP) Marketing: Connected to many of these events is a broader co-marketing / co-selling strategy with primary CSPs. This position will also have responsibility for defining and executing this strategy so as to remain tightly aligned with those organization’s GTM motion.

Account Based Marketing (ABM): HashiCorp conducts 1:1 ABM tactics for our highest potential accounts. This position will also be managing the team responsible for ABM and should have a strong point of view on best practices and how to assess performance of these tactics.

Executive Marketing: HashiCorp senior executives spend much of their time directly with customers and this role will also be responsible for determining how to maximize the value of these engagements to support the GTM engine for the company. 

This role will report directly to the VP of Revenue Marketing and will be a member of the extended marketing leadership team.

What you’ll need:

• A strong understanding of the levers for generating demand in a B2B SaaS company
• A history of identifying growth opportunities and driving them into reality
• A passion for understanding and collecting the right data and letting it guide your decision making
• A curiosity to truly understand the technical value proposition of our solutions
• The ability to form strong cross-organizational bonds not just with the broader marketing organization, but also with sales and product teams
• Experience executing large global events
• Experience driving ABM programs
• Understanding of how best to partner with global CSPs
• 8+ years of relevant marketing experience with at least 4 years as a manager
• A high degree of enthusiasm and a hands-on approach

What’s nice to have:

• Experience in the DevOps space, particularly in marketing directly to the financial decision makers for these solutions
• Experience managing multi-layered teams
• MBA

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