Product Marketing Manager

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

The Product Marketing Manager, reporting to the Director of Product Marketing, is a strategic partner and key contributor to the Product Marketing team. This role drives the creation and execution of impactful go-to-market strategies, ensuring FareHarbor products are positioned effectively, adopted widely, and bring measurable value to clients across global markets.

The PMM serves as a bridge between cross-functional teams, including Product, Engineering, Support, Sales, and Account Management, ensuring alignment on product features, messaging, and strategies to meet both market demands and business goals across multiple continents.

What You’ll Do

• Go-to-Market: Develop and execute go-to-market strategies for product launches, shaping value propositions, messaging, and positioning that resonate with target audiences. Create client-facing materials, such as decks, one-pagers, and case studies, to bring these strategies to life.
  
  
• Product Activation & Adoption: Collaborate with Product, Support, and Account Management teams to drive activation and adoption globally. Track performance metrics, assess product success, and provide data-driven recommendations to optimize outcomes.
  
  
• Customer Insights: Collect and analyze customer feedback to refine product positioning, advise on feature prioritization, and enhance messaging. Partner with Account Management to ensure client needs are met and exceeded.

Core Responsibilities

• Align product marketing strategies with business goals and client needs.
• Lead the development of frameworks for messaging, value propositions, and GTM strategies of assigned products.
• Act as a consultant and collaborator with cross-functional teams to support product objectives.

What You’ll Bring

• 5+ years of experience in product marketing, with a focus on go-to-market strategy, product adoption, and messaging.
• Strong communication and collaboration skills to work effectively across teams and regions.
• Proven ability to conduct market research and competitive analysis to inform strategies.
• Analytical and problem-solving skills to interpret data and adjust approaches as needed.
• Experience in SaaS or technology industries and familiarity with product launch campaigns.
• Knowledge of emerging trends and best practices in product marketing.
• Bachelor’s degree in Marketing, Business Administration, or a related field, or equivalent experience.
• Expert-level fluency in English, with outstanding written and verbal communication skills.

Success Metrics

• Increased activation and adoption rates across regions, measured through performance metrics and client feedback.
• Development and execution of go-to-market strategies that drive both initial activation and sustained adoption of products.
• Delivery of clear, actionable value propositions and messaging that directly support product activation and long-term client engagement.
• Positive feedback from internal stakeholders and clients on the effectiveness of materials and strategies in driving adoption.
• Timely and impactful adjustments to strategies based on data-driven insights to continuously improve activation and adoption outcomes.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.