Paid Search Specialist

About FareHarbor

At FareHarbor, our mission is to make experiences better for everyone. Founded in 2013 in Hawaii and acquired by Booking Holdings in 2018, FareHarbor creates powerful tools that enable our clients (think boat rentals, museums, food tours, events and more!) to operate and grow.

With over 20,000 clients across 90+ countries—we’re the largest in our industry and shaping the future of travel, together.

Our team is an ‘Ohana of 700+ people around the world. We’re passionate about pioneering an industry, embracing challenges with open arms, and delivering value to the experiences industry.

FareHarbor Core Values:

• Think Client First
• We Are One ‘Ohana
• Be Curious and Learn
• Own It.
• Act With Integrity
• Embrace the Challenge

Why FareHarbor?

Founding FareHarbor required unwavering passion. Turning a start-up into the world’s leading and largest reservation software for tours, activities, and attractions required relentless dedication and vision. To date, we’ve helped over 20,000 global businesses operate successfully and are proud to have played a role in enabling business owners to live their dreams.

And since day one, we’ve known that our real success lies in our people—the Ohana.

With each new feature launched and new client onboarded, there is a team of incredible people behind the scenes who are full of dedication, passion, energy, and the will to succeed. We encourage everyone to bring their whole selves to  work—to  believe in their abilities, to freely express their creativity, and to contribute with their own uniqueness by wearing their true colors. We take care of one another and always prioritize health and wellbeing. We give our people the space and trust to learn, to try, to succeed, to collaborate, to think outside of the box, to make mistakes, and even to fail. And then we come together to try again.

From the minute you join, you have a voice. You find your space. You make an impact. We celebrate our victories, shout our successes, and are always eager to tackle new challenges. And we can’t wait to see all that’s to come.

About the Role

FareHarbor is the premier tour and activity software company in the world, and is only continuing to grow. With a highly customizable product, best-in-class support, and clients operating in dozens of countries around the world, we take pride in what we offer to tourism businesses of all shapes and sizes. Our clients’ businesses might consist of Cooking Classes in Italy, Instagrammable Pop-up Attractions in California, Adventure Hikes in New Zealand, and everything in between.

This role sits on our Lead Generation team and is central to enhancing the global efforts of our online presence and effectiveness, focused on managing paid advertising campaigns and optimizing conversion rates. As an individual contributor operating under supervision, the successful candidate will be responsible for managing relationships with paid ad vendors, developing and executing paid advertising strategies, and optimizing ad spending to achieve favorable click-through and conversion costs. Additionally, the role has a component of strategizing to improve the on-page experience, aiming to increase lead conversions. Balancing both strategic and tactical responsibilities, this position requires a blend of analytical prowess and creative thinking, with a global impact on the company's lead generation outcomes.

Success will be found by those with strong focus and attention to detail, but who can also think creatively about finding new opportunities in generating new inbound lead sources.

 What you’ll do here:

• Develop paid search and conversion strategies based on your expertise with PPC combined with your understanding of CRO (conversion rate optimization).
• Manage the day to day optimization and monthly reporting of paid channels in line with regional and global strategies.
• Analyze and understand paid search strategies of FareHarbor and our competition by utilizing keyword research, business research, and third-party competitive platforms.
• Complete audits of existing paid search accounts to identify areas of weakness and opportunity for improvement, including building new paid search accounts as needed.
• Interface and collaborate with other internal teams to help drive cross-functional targets through a paid/inbound lead generation approach. 
• Assist with optimizing the full journey a user takes from ad, to website, to form fill.
• Assist with goal setting and event tracking in Google Analytics as well as utilize other conversion tracking methods directly in paid search accounts.
• Develop weekly and monthly reporting processes that leverage account data, Google Analytics data, Google Sheets, Excel, and pivot tables.
• Run, analyze and interpret various database reports 
• Stay up to date on industry trends and news

Requirements:

• Has a minimum of 4 years of experience directly building and running paid search campaigns on Google, Bing, Yahoo! and Meta, with a strong understanding of how to optimize campaigns for post-click conversion.
• Is a skilled researcher and has experience with multiple keyword research methods. Your research process is detailed and specific.
• Is an expert with Google Analytics and other tracking methods used for paid search.
• Strong analytical skills and a data-driven decision-making mindset
• Is a critical thinker and can synthesize information to formulate new strategies.
• Is flexible and able to juggle and complete multiple priorities and projects.
• Excellent communication skills - both verbal and written
• Works well in a collaborative environment

Bonus Points: 

• Prior work experience in a SaaS company and/or the travel industry
• GTM Experience
• Understanding of SEO and how it relates to paid search strategy
• Google Academy Certifications
• CRM/database experience

Benefits 

• Medical, dental + vision coverage
• 26 vacation days, 10 sick days & 12 paid holidays per year
• Global leave benefit 
  • 22 weeks paid parental leave 
  • 2 weeks paid grandparent leave 
  • Extended care and bereavement leave
  • Life insurance policy
• 401k + employer matching
• Social hours & events and team-building 
• Educational Opportunities
• Wellness benefits (Headspace subscription & wellness webinars)   
• Work-from-home assistance
• Hybrid friendly
• Paid volunteer hours

Salary Range: $64,080 - $96,120, plus 10% bonus potential 

Please note you must be authorized to work in the United States for this position.

FareHarbor is committed to creating a diverse environment, and we are an equal opportunity employer. We do not discriminate on the basis of race, color, religion, gender, gender identity, sexual orientation, national origin, disability, age, or veteran status. We welcome talent that can offer us new insights and perspectives on challenges that we face, and we take measures to eliminate unconscious bias throughout the interview and hiring process. In tandem, we work to cultivate an inclusive culture in which all of our employees can be their authentic selves.

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Any offer of work (e.g. employment, assignment) will be subjected to the successful completion of pre-employment screening.