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Nielsen

Senior Analyst

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United States

1d ago
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Job Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

MARKETING MIX SENIOR ANALYST:

When you see an ad on TV, a sponsored post in your social media newsfeed, a billboard from the highway, or a price discount on the shelf, do you ever wonder how the advertiser decided to place those ads, and whether they actually work to drive purchases? At Nielsen, you can help advertisers understand the answers to these crucial business questions and help guide leading advertisers' strategies. Globally, ~$600B is spent on advertising, and our team's mission is to measure & improve the efficiency of every single dollar of our clients' ad budgets through our leading market research solutions.

As a member of Nielsen's Marketing Mix practice, you will work with leading advertisers, media agencies, and media owners to help assess the effectiveness of their marketing in driving sales and in optimizing their marketing budgets for the future. You will become an expert in our industry-leading Marketing Mix solution.

The Marketing Mix Senior Analyst will become an expert in all aspects of the marketing mix delivery process end to end: collecting, organizing, and reviewing big sets of data for further analyses, interacting with different teams during statistical modeling, and translating model results into stories and actionable insights for clients. The ideal candidate should have great attention to detail, be accountable for their own tasks, demonstrate strong teamwork skills, and be able to form and express their own opinions.
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