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Nielsen

Associate Solution Manager

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Rotterdam, Netherlands

2d ago
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Job Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

In the Media Planning division at Nielsen, we develop creative analytical solutions to support companies in the optimization of their marketing and communications budgets. Analytical and econometric approaches form the backbone of these solutions, answering questions like "What media mix works best to communicate my brand message?”, “What budget should I invest in media and marketing?". Our software tools and other decision-support solutions combine market research, data, modeling results and technical business intelligence. 

ABOUT THE JOB

In this position, you contribute to the successful implementation of our software solutions for advertisers, media owners and media agencies. Our solutions help these companies in making decisions around their marketing communication budgets. Based upon research data combined with analytical and econometric approaches our solutions answer questions like "What budget is needed to generate an increase of 10% in brand preference? What media mix contributes the most to the revenue?"

You will be working in (small) teams on the design, execution, implementation and operational management of projects. This involves analyzing data, setting up surveys, designing a good way to integrate data (survey data, modeling and industry knowledge) into our software tools and maintaining contact with clients – both internal and external. In your role, you will act as a liaison between various parts of our business: analytics, data processing and software development, and have a chance to be involved in the entire project from client request and solution design to tool delivery and training.
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