Senior Manager, Performance Marketing

The Team You'll Work With

You’ll be joining our Demand Generation team reporting to the Director of Demand Generation. 

The Problems You'll Solve

At Carta, our employees set out on a mission to unlock the power of equity ownership for more people in more places. We believe that the problems we solve today unlock the opportunities of tomorrow. As Senior Manager of Performance Marketing you’ll work to: 

• Set Winning Strategies for Paid Media Across All Segments. Evaluate and implement diversified multi-channel, full funnel media plans that create demand with buyers across all segments and business units – from SMB to Mid Market and Enterprise. 
• Optimize Channel Efficacy. Identify and evaluate the effectiveness of our channels across email, paid social, digital ads and third party media and review sites.
• Architect Predictable and Efficient Pipeline. Build pipeline strategies that offset seasonality and market factors and deliver on forecasts and objectives. Improve ROAS and optimize channels through a pragmatic test and scale approach. 
• Foster a Culture of Innovation. Be on the forefront of paid advertising and demand generation trends and tools, deploying high-potential pilots and scaling the most promising outcomes. 
• Standardize Paid Media Planning, Budgeting, and Reporting. Create a flexible but standardized approach to responding to inbound requests, documenting tactics and reporting on budget and performance. Foster a shared language around metrics that matter; educating others on channel and campaign insights. 
• Drive team excellence. Mentor and manage a high performing team of data-driven, experience-obsessed, detail-oriented marketers  across lifecycle, performance marketing, and marketing analytics.  

The Senior Manager of Performance Marketing plays a critical role in setting and executing paid media strategy to deliver on pipeline targets across all of Carta’s business units. This role is an essential partner for Campaign Management, Web, Content, Customer Marketing, Brand Strategy, Product Marketing, Marketing Operations, and Business Operations.  

About You

• A strategic and analytical thinker who can distill complex marketing concepts and performance insights for an executive audience 
• 7-10 years of experience in B2B demand generation and/or performance marketing with at least 3 years experience leading a demand gen function 
• Experience managing direct reports across performance marketing, analytics 
• Fluent in Ad platforms and networks (e.g. Google Ads, Google Display Network, GA4)
• Familiar with Marketing Automation and Attribution tools (Marketo Measure, Bizible, Salesforce)
• Experience using data visualization tools to craft narratives (e.g. Looker, Tableau, etc)
• Comfortable with ABM Platforms and DSPs (e.g. 6Sense, Demandbase, ZoomInfo MarketingOS)
• BA required
• SaaS experience across SMB, Mid-Market and Enterprise segments strongly preferred
• Understanding of the latest in marketing mix modeling and predictive analytics preferred

At Carta, you’re not just an employee. You’re a builder who is creating  infrastructure that accelerates innovation and empowers more ownership. Cartans are helpful, relentless, unconventional and kind; representing Carta’s Identity Traits. They work collaboratively and cross functionally  to challenge the status quo; working towards a common goal of creating more owners in the private markets. 

Salary

Carta’s compensation package includes a market competitive salary, equity for all full time roles, exceptional benefits, and, for applicable roles, commissions plans. Our minimum cash compensation (salary + commission if applicable) range for this role is: $174,000 - $218,000 in San Francisco, CA. Final offers may vary from the amount listed based on geography, candidate experience and expertise, and other factors.