Italian B2C Content (x/f/m) - Intern

Join our mission, join Doctolib!

Doctolib is looking for you for an internship in the Italian B2C Marketing and Content department for our office in Milan. During the internship you will liaise with and get exposure to multiple teams across the organization including but not limited to SEO, B2C Marketing, B2C PR and Comms, Website management, Post sales operations teams, etc.

Doctolib operates in dynamic and competitive markets. We contribute to the digitalization of healthcare systems, improving accessibility to care and simplifying practitioners' work-life across France, Germany and Italy . As part of our Italian B2C Marketing & Communications team, you will play a crucial role in designing the strategy and monitoring the execution of scalable, multi-channel marketing solutions that drive growth and engagement in our Patient community.

What you`ll do

As an intern, you will support us by :

• Developing our health blog “Parola di Dottore” (www.doctolib.it/salute/) strategy , supporting its article creation pipeline, specifically:
  
  
• Brief Copywriters: first brief and weekly alignment
• Check the copywriter's Gdoc text integrity
• Share text with the reviewer and if needed align with the copywriter for editing
• Share completed draft with SEO
• Upload text in Wordpress
• Request publication
• Upload publication tracker file with current status
• Support on administrative tasks related to content production
  
  
• Contributing to optimize our patient profiles’ content quality to improve SEO indexability and ranking:
• gather practitioner data from provided database
• search for online CV/bio
• use AI to generate unique bio
• update/publish bio on CMS
• keep track of task progress 

In addition you will get a chance to learn more about Content SEO techniques and strategy, marketing editorial planning, use of AI tools for marketing support, web content management systems, etc.

Working with us, you will:

• Work closely with the Local B2C Marketing team,having a chance to experience first-hand the impact Doctolib has on the healthcare system in which it operates.
• Earn hands-on experience in digital marketing, contributing to the discussion on how to effectively deploy and monitor Doctolib's marketing investment across different marketing channels and medical clusters.
• Be part of a dynamic, fast-growing and international team, with freedom and ownership over your own work streams and responsibilities.

Who you are 

If you don’t meet all the requirements below but believe this opportunity matches your expectations and experience, we still encourage you to apply!

You could be our next team mate if you: 

• speak native-level italian and fluent english;
• have familiarity with CMS as Wordpress;
• have familiarity with AI tools as Gemini, ChatGPT
• showcase strong attention to detail and ownership over your own work streams.

Now, it would be fantastic if you:

• have previous experience in Marketing & Communications, journalism, literature
• are passionate or have previous experience around the healthcare industry;
• fluently speak one or more languages between French, German. 

What we offer 

• A detailed, structured and individual onboarding program within our Doctolib Academy
• Various great perks and benefits including public transport, meal allowances, discounted fitprime membership and more
• Extensive development opportunities such as in-house e-learning programs, learning catalog and other training (such as soft skill training, product specific training etc.)
• A flexible office policy that allows hybrid and office-based work
• A modern, attractive office, including regular breakfast offers and other benefits
• Regular team building workshops and other company events

The Interview Process

• Interview with your Talent Partner
• Interview with your future Manager + case study 
• Offer

Job Details

• Internship (full-time, 40h / week)
• Duration: 6 months
• Workplace: Milan
• Salary: 1000 Euro/Month 
• Start date: ASAP 
• Hybrid or Office-based 

At Doctolib, we believe in improving access to healthcare for everyone - regardless of where you come from, what you look like. This translates into our recruitment process: Doctolib is an equal opportunity employer. We don't just accept diversity at Doctolib, we respect and celebrate it!

The more diverse ideas are heard, the more our product will truly improve healthcare for all. You are welcome to apply to Doctolib, regardless of your gender, religion, age, sexual orientation, ethnicity, disability, or place of origin. If you have a disability, let us know if there's any way we can make the interview process smoother for you! 

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